Product Marketing Manager

We are seeking a strategic and technically savvy Product Marketing Manager to lead go-to-market initiatives for our ATE solutions. This role bridges the gap between engineering, sales, and customers—crafting compelling product narratives, driving market adoption, and enabling commercial success.

• Market Positioning & Messaging: Develop differentiated messaging and positioning for ATE products based on deep understanding of customer needs, competitive landscape, and technology trends.
• Go-to-Market Strategy: Own product launch planning and execution, including sales enablement, content creation, and campaign development.
• Customer & Market Insights: Conduct market research, customer interviews, and competitive analysis to inform product strategy and roadmap prioritization.
• Sales Enablement: Create and deliver sales tools, training materials, and presentations that empower global sales teams to effectively communicate value propositions.
• Content Development: Collaborate with technical teams to produce high-impact collateral including datasheets, white papers, case studies, and product videos.
• Cross-Functional Collaboration: Partner with Product Management, Engineering, and Sales to align on product strategy, pricing, and customer engagement.
• Performance Tracking: Measure and report on product marketing KPIs including lead generation, and sales pipeline impact.

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical field; MBA or marketing specialization preferred.
• 5+ years of experience in product marketing, preferably in semiconductor, electronics, or test & measurement industries.
• Strong understanding of ATE systems, semiconductor test workflows, and industry standards.
• Exceptional communication skills—able to translate complex technical concepts into clear, compelling messaging.
• Proven track record of successful product launches and cross-functional leadership.
• Experience with CRM, marketing automation, and analytics tools 

• Familiarity with the semiconductor industry.
• Experience marketing hardware/software solutions in B2B environments.
• Ability to travel domestically and internationally as needed.