Product Marketing Manager

Every day, ePayPolicy helps over 7,500 insurance companies speed up incoming and outgoing payments. By helping them move from manual, outdated forms of payment collection to modern payment tools, we help their companies work faster and more efficiently. (Check out our almost 5-star customer reviews.)

How do we do it? With powerful payment tools that just work. Our secure, online ACH and credit card payment page is the core product for many of our companies. But we also provide an integrated suite of helpful features for insurance companies of all sizes, including point-of-sale financing, payables network tools and check reconciliation, all within a single dashboard.

Our expert, live support team helps deliver exceptional care every day, with an industry-leading 97% customer retention rate. Our customers love us. We love them.

Founded in 2014, our growing team is based in Austin, TX, and has clients in all 50 US states. We’ve grown over 300% in the last three years - with big plans for the future.

We are seeking a talented Product Marketing Manager to join our team as the founding member. In this mission-critical role, you will establish the GTM playbook while collaborating closely with the Heads of Product, Strategy, Sales, and Marketing as we seek to deeply understand our customers’ use cases and define product positioning. This includes establishing decision frameworks, conducting customer interviews, managing the product positioning calendar, and providing critical market feedback to the product team.

In this role, you will:

• Develop a deep understanding of our customers, their pain points, and preferences through customer interviews and surveys

  • Work alongside Product to craft feature use cases and target customer personas

  • Run customer tests to understand behavior drivers and optimize performance

• Identify market opportunities and differentiated positioning by conducting analyses of competitors

  • Craft concise materials to inform the business of ongoing changes in the market

• Establish what success looks like through KPIs and monitor product performance

• Work backwards from product releases and performance targets to establish reference customers and GTM motions

  • Work with the marketing team to ensure cohesive branding and identify customer events and maximize engagement

  • Work with Sales leadership to ensure necessary Sales Enablement materials are available

  • Work with Partners and internal stakeholders to generate industry expert whitepapers

• Develop and present actionable product recommendations for senior leadership

What you bring:

• 5+ years of product ENT B2B marketing and 7+ years of overall product experience within the tech (prior insurance experience is a plus)

• Proven track record of crafting successful go-to-market positioning

• Excellent communication and presentation skills, with the ability to influence and persuade senior stakeholders

• Fast-paced, nimble, and a self-starter who thrives in a dynamic environment

• Working experience in Excel, SQL or Google BigQuery

Why ePayPolicy

• Competitive salary

• Comprehensive benefits package with employer-paid basic life and disability premiums

• 401K

• Unlimited PTO

• Company-sponsored quarterly “ePayItForward” initiatives 

• Supportive and inclusive company culture with a focus on work/life balance

• Fully-stocked kitchen

• Lunch stipend when working onsite

• Open communication (We won’t box you in! If you have a cool idea for a product improvement or a suggestion on how to improve the customer experience, let’s talk about it. We value everyone’s ideas and opinions.)

• Huge opportunity for growth

We operate on a hybrid schedule for in-office employees. Standard schedules are three days per week in the office, however, the cadence and days are determined by each team and manager. 

We value diversity here at ePayPolicy and understand the importance of creating a safe and comfortable work environment, encouraging individualism and authenticity in every member of our team. We strive to create an accessible and inclusive experience for all candidates. If you need an accommodation during the application or recruiting process, please submit a request to our team via this Interview Accommodation form: https://forms.gle/xKppyKTSqfTUi7hz5