Product Marketing Manager

Does the evolution of legal technology excite you?

Are you passionate about CRM innovation and eager to make a significant impact in a rapidly evolving industry?

About the Business:

LexisNexis is a global leader in data analytics and legal technology, creating innovative solutions that help professionals across the legal and financial sectors make smarter, more informed decisions. Our mission is to leverage cutting-edge technologies to drive greater efficiency, enhance productivity, and foster stronger relationships. We are committed to solving complex challenges through the power of advanced tools and deep industry expertise.

About the Team:

You’ll join a highly skilled and dynamic team, working alongside innovators who are passionate about driving change in the legal sector. We offer an environment that values collaboration, creativity, and continuous learning.

About the Role:

We are seeking a highly motivated Product Marketing Manager to lead the strategy for Interaction+, our powerful CRM solution tailored for the legal sector. If you are a marketing professional with experience in CRM technologies like Salesforce and have a deep passion for empowering businesses with better tools to manage relationships and drive success, this is your chance to make a big impact in an emerging market.

In this role, you will define and execute marketing strategies that highlight Interaction+’s unique value proposition in the legal industry. You’ll work closely with cross-functional teams, including product, sales, customer success, and engineering, to ensure we bring innovative CRM solutions to legal professionals and law firms worldwide. Your work will directly shape how the legal industry manages client relationships, enhances firm operations, and drives revenue growth.

Responsibilities:

• Product Expertise & Strategy:
  Become the go-to expert for Interaction+, mastering its features, use cases, and benefits for legal professionals. Shape the product’s strategic direction by identifying market trends and opportunities for growth
• Go-to-Market Leadership:
  Own the go-to-market strategy for Interaction+, driving awareness, adoption, and engagement. Leverage your experience to create campaigns that resonate with law firms and legal professionals and elevate their workflows
• Customer & Market Insights:
  Use your understanding of legal audiences and CRM technology to stay ahead of industry trends and gather deep insights into customer needs. Work closely with customers to ensure their needs are being met, using that information to refine product strategies
• Cross-Functional Collaboration:
  Partner with product management, sales, customer success, and engineering teams to develop strong messaging and ensure the successful launch and adoption of Interaction+. Align cross-functional teams around shared goals and a unified vision
• Integrated Marketing Campaigns:
  Lead integrated marketing campaigns that highlight the value of Interaction+ in transforming client relationship management for law firms. Utilize digital, content, and social media strategies to drive lead generation and customer success
• Customer Education & Engagement:
  Develop compelling customer education content (webinars, case studies, demos) to support legal professionals in maximizing the value of Interaction+
• Metrics & Impact:
  Establish clear KPIs for measuring the success of your campaigns, report regularly on performance, and refine strategies based on data-driven insights
• Brand Advocacy:
  Become a champion of the Interaction+ product both internally and externally. Ensure consistent and compelling messaging across all customer touchpoints, aligning marketing efforts with the product’s core value proposition

Requirements:

• Experience & Expertise:
  
  • 5+ years of experience in product marketing, especially with CRM solutions (Salesforce or other CRM experience is highly desirable)
  • Demonstrated success in executing product marketing strategies for complex software solutions that resonate with customers and drive growth
• CRM and Legal Tech Knowledge:
  
  • Strong understanding of CRM systems, particularly Salesforce, and how they transform client relationship management
  • Familiarity with the legal industry and an understanding of the challenges law firms face when managing client relationships and workflows
• Customer-Centric & Analytical:
  
  • Ability to gather and translate customer insights into actionable marketing strategies. Strong analytical mindset to evaluate market trends, performance metrics, and customer feedback
• Project Management & Cross-Functional Collaboration:
  
  • Experience managing multiple marketing projects simultaneously while coordinating with cross-functional teams. Strong project management skills with a focus on execution and results
• Communication & Leadership:
  
  • Excellent written and verbal communication skills, with the ability to craft compelling content that speaks directly to customers’ needs
  • Strong leadership abilities to inspire and align teams across departments, driving successful product marketing initiatives
• Education & Qualifications:
  
  • Bachelor’s degree in marketing, business, or related field; advanced degree preferred
  • Previous experience with Salesforce CRM or similar platforms is highly preferred. Experience in legal tech is a plus

Working with Us

We believe in a healthy work-life balance and offer flexible working options to support our employees’ well-being. As an equal opportunity employer, we are committed to creating a diverse, inclusive, and respectful workplace. We value the unique contributions of every team member and believe that together, we can achieve extraordinary things.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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