The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
We are building a next-generation consumer health experience focused on helping high-performing individuals better understand and manage their daily energy, recovery, and long-term vitality.
Our approach combines intelligent product experiences with personalized guidance and research-informed methodologies to create a more actionable and human-centered journey toward sustainable performance.
Check out our brands:
The Opportunity:
The Product Marketing Manager is the architect of our product narrative. You will translate complex capabilities into clear, credible messaging that builds user trust, ensuring the external promise of our brand aligns perfectly with the internal user experience.
This isn’t a traditional hardware PMM role. We don't sell feature lists; we deliver a coherent ecosystem that must feel intuitive, consistent, and grounded in the physical world.
What you will do at VeSync:
Product Positioning and Competitive Narrative
- Define and maintain crisp positioning: who this is for, what it solves, why it’s different, why it’s credible, and where its boundaries are.
- Build a competitive narrative grounded in mechanism clarity, real user signals, and evidence—not inflated claims.
- Set clear expectation framing to avoid over-promising and reduce confusion downstream.
Messaging Spine and Proof System
- Develop the core messaging architecture: value proposition, message hierarchy, preferred terminology (and language guardrails), and competitive comparison framework.
- Build a proof structure for key messages, including mechanism explanations, supporting validation logic, in-product evidence touchpoints, and objection handling (accuracy, privacy, credibility, comparisons).
- Create reusable narrative modules and guardrails that GTM, content, and product teams can execute against consistently.
In-Product Narrative Consistency and Explainability
- Partner closely with Product and UX to translate positioning into clear, consistent product experiences across onboarding and critical user moments.
- Own the “why this happened” layer—especially when signals fluctuate, confidence varies, or user behavior does not produce immediate visible change.
- Ensure users recognize, within weeks, that the product experience matches the story that brought them in.
GTM Collaboration and Segmentation
- Co-build segmentation and personas with GTM/Growth by combining product usage patterns, behavioral triggers, and market insights into actionable user tiers.
- Develop message-to-market mapping: which narratives and proof points to use for which segments, stages, and channels—while GTM owns campaign execution and performance.
- Provide content teams with narrative foundations (what to say, why it’s credible, how to stay consistent) while they own format, cadence, and distribution.
Cross-Functional Alignment with Research, Data, and Product
- Work closely with Research and Data teams to translate rigor into accessible consumer language—accurate, clear, and responsible.
- Partner on explainability standards: when to surface confidence indicators, how to handle variability, and what thresholds determine whether to communicate or hold back.
- Set and maintain clear boundaries on what we can and cannot say as the product evolves.
Measures of Success (12–18 Months)
- A positioning and messaging system consistently used across product, growth, and content—reflected in improved message clarity, stronger trust signals, and fewer confusion-driven support tickets.
- Reusable system assets in place: positioning one-pager, messaging spine + lexicon, proof structure, in-product narrative standards, objection toolkit, and segmentation + message mapping co-built with GTM.
- Strong alignment between external messaging and in-product experience, visible in activation quality, retention patterns, and user feedback indicating the product “makes sense.”
- Effective collaboration rhythm with Product, Research, Data, GTM, and Content—clear decision rights and fast iteration without narrative drift.
What you bring to the role:
- 8+ years in product marketing, positioning, or lifecycle messaging, ideally within wearables, digital health, performance, fitness, recovery, mental wellbeing, or high-engagement subscription products.
- Proven track record translating complex or technically nuanced products into clear, credible consumer narratives.
- Experience building messaging systems and structured proof frameworks—not just campaign briefs or one-off positioning decks.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $135K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen