Product Marketing Manager

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Position Overview

We are seeking a proactive Product Marketing Manager to support Horizon’s Product Marketing efforts, specifically driving successful go-to-market and internal enablement initiatives for Horizon's data and technology products, including its AI-native Blu growth platform. This role will be instrumental in executing training and internal transformation programs, managing internal communications, coordinating events, and developing our ambassador and product user community. The ideal candidate will be highly organized, detail-oriented, and skilled at maintaining strong cross-functional relationships.

Key Responsibilities

Internal Communications & Events

• Be a bridge between cross-functional teams, including Product, Corporate Marketing, HR functions, and other internal teams
• Plan and execute internal product marketing events, including launch celebrations, training sessions, and knowledge-sharing forums
• Develop and distribute regular internal communications about product updates, training opportunities, and marketing initiatives
• Track engagement metrics for internal communications and recommend improvements

Training, Community, and Program Management

• Manage the day-to-day operations of product training and ambassador community programs, including scheduling, coordination, and logistics
• Work with Horizon’s HR team to administer and optimize the Learning Management System (LMS) for product marketing training content
• Prepare written and video training materials to help users understand and derive value from our solutions

• Develop and implement recognition and reward systems for ambassadors
• Collect and synthesize program feedback and metrics to inform product marketing strategies, including training completion rates, satisfaction scores, and knowledge retention

GTM & Strategy

• Craft compelling messaging and positioning that resonates with both technical and non-technical audiences
• Create product collateral, including datasheets, case studies, white papers, and blog posts, to support sales and marketing initiatives

Administrative & Operational Support

• Assist with budget tracking and reporting for training initiatives and ambassador programs
• Maintain documentation of processes, procedures, and best practices

Qualifications

• 4-6 years of experience in marketing, program management, or related fields
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills
• Proficient in creating and managing program metrics and analytics
• Experience with event planning and execution
• Familiarity with community management principles and practices
• Strong organizational skills and attention to detail
• Proficiency with Microsoft Office suite and collaboration tools
• Experience with marketing technologies and digital platforms preferred
• Basic video editing skills or experience preferred
• Understanding of product marketing principles and go-to-market strategies
• Bachelor's degree in marketing, communications, business, or related field

What We Offer

• Opportunity to contribute to the success of transformative technology products
• Collaborative, talented, passionate, and supportive team.
• Innovative work environment with a focus on professional growth.
• Competitive compensation and benefits package.

#LI-KG1

#LI-HYBRID

#HM

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.