Product Marketing Manager

About the role

Looking for the opportunity to join a burgeoning product marketing team at an established software business? Reckon you can uphold go-to-market excellence, dig deep into customer insights and drive high-quality market research? Do you love working cross-functionally and influencing where business and product go? We'd love to hear from you!

About Moorepay

Moorepay is the trusted market leader Moorepay is one of the UK’s leading payroll, HR and compliance providers, making payroll & HR easy for UKI businesses for 50 years. As part of the Zellis Group, and backed by Apax Partner LLP, we are in a high-growth trajectory, perfect for ambitious professionals who want to join an exciting, rewarding journey.

The Team

Our marketing team is split into four functions: Product Marketing, Brand Marketing, Marketing Operations & Data, and Acquisition. You’ll be part of a very supportive culture; everyone will bend over backwards to help you. That’s a promise.

The discipline of marketing and individual professional development are very important to us. We have our own framework to support this and encourage a community of practice where marketers can learn and grow.

It’s fast paced here - we work hard and get a lot done. And we take time to celebrate our successes, e.g. with our much-loved quarterly kick off (a day of team-building activities with a sprinkling of silliness).

Main Purpose of Job

Product Marketing at Moorepay drives growth strategies through go-to-market launches, effective sales enablement, product lifecycle management, and insightful research. We represent the voice of the customer and of the market to support product strategy, fuel commercial success, and foster customer satisfaction. As a Product Marketing Manager, you’ll steer execution and tactical delivery of product marketing initiatives for our suite of products and services in conjunction with the Head of Product Marketing and the wider business.

This is a full time, permanent role working 1 day per week in our Swinton office.

Key Responsibilities

• Developing and evolving messaging and positioning for our suite of HCM and payroll products and services.
• Creating and maintaining sales enablement material to showcase our value and capabilities.
• Working with Sales to drive strong understanding of our ICP and competitors.
• Driving go-to-market plans and executing launch activities to strengthen and expand our position in market.
• Conducting market research and competitive analysis to consolidate competitive advantage and differentiation.
• Gathering and distributing customer insights through quantitative and qualitative research.
• Collaborating with Product Management on feature releases and roadmaps to ensure adoption and engagement.
• Contribute to product marketing strategies and activities alongside Head of Product Marketing and the wider business.
• Run product marketing activities like webinars, release updates, product communications, and sales training.
• Report on the impact of product marketing initiatives on commercial and customer metrics.
• Working with Marketing colleagues to ensure product messaging is applied to marketing assets.

Skills & experience

• Educated to degree level or equivalent qualification, ideally in Business or Marketing.
• 2+ years of product marketing experience; or 5+ years of generalist marketing experience.
• B2B experience; ideally in SaaS, payroll or HR software categories with a sales-led funnel.
• Strong understanding of business, finance, customer and commercial SaaS metrics, terminology and KPIs and a keen sense of how your product marketing can positively impact them.
• Comfortable with quantitative and qualitative research and data analysis, value proposition development, opportunity sizing, and project management.
• Inquisitive, great at building relationships, proactive, and excellent communicator who can manage varied workload to achieve multiple objectives.

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• Competitive base salary.
• 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.