Product Marketing Manager

About the Role

The Product Marketing Manager, will oversee strength and wellness using data-driven insights to strategically create narratives that drive results. This role will partner closely with Product, Sales, and the creative team to influence go-to-market strategies, develop campaigns, and ensure our products deliver high impact. This role will focus on bringing strategic vision, creativity, and a growth mindset to how we position our products and engage our customers. The ideal individual is both analytical and creative, solving complex problems, exploring new ideas, and delivering on innovative strategies.

Responsibilities

• Develop positioning and messaging for strength and wellness products, ensuring clear differentiation and resonance with target audiences.
• Conduct market and user research to identify insights, trends, and opportunities that inform strategy.
• Partner with Product, Sales, and broader Marketing teams to create go-to-market strategies that drive awareness and demand.
• Build compelling content and messaging, from sales enablement assets to consumer facing storytelling.
• Point of contact with agencies, engineering and industrial design teams to produce precise product renderings and icons.
• Use market data and performance metrics to evaluate initiatives, refine messaging, and guide decision making.
• Ensure cross functional alignment and manage complex, interdependent projects with attention to detail and deadlines.
• Act as a champion of the customer, ensuring their needs, motivations, and behaviors are at the center of all initiatives.

Qualifications

• 6+ years of product marketing experience, preferably in consumer products, wellness, or technology.
• Strong storytelling ability, with excellent verbal and written communication skills.
• Demonstrates exceptional attention to detail.
• Proven ability to translate technical product features into compelling customer benefits.
• Skilled in leveraging data and research to uncover insights and drive strategy.
• Highly organized, able to manage multiple projects and stakeholders in a fast-paced environment.
• Creative thinker who takes pride in developing innovative strategies and challenging the conventional way.
• Proven competence with Adobe Creative Suite and CMS platforms such as Contentful, Wordpress, etc.
• Passion for fitness, health, and wellness.

Pay Range: $105,000 to $120,000 

The pay range represents the low and high end of the anticipated pay range for this position based at our Woodinville, WA headquarters. The actual pay offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our pay is just one component of Precor’s total rewards strategy that also includes region-specific health and welfare benefits. 

As an organization, one of our top priorities is to maintain the health and well-being of our employees and their families. To achieve this goal, we offer robust and comprehensive benefits including:  

• Medical, dental and vision insurance 
• Generous paid time off policy 
• Short-term and long-term disability 
• Access to Employee Assistance Program; including access to mental health services 
• 401(k) including employer match 
• Pet insurance and so much more!   

About Precor

Precor is known for developing and manufacturing the most innovative and reliable commercial fitness equipment on the market. With over 40 years of empowering exercisers, trainers, business owners, and operators alike we take pride in offering world-class fitness solutions across over 13,000 facilities and 100+ countries. We sweat every detail to bring best-in-class product solutions into commercial facilities, meeting exercisers wherever they are: at work, at school, in the gym, or on the road. 

Precor is an equal opportunity employer and committed to creating an inclusive environment for all our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request an accommodation regarding the application/interview process or are having difficulty using our website for application purposes, please contact: HR@precor.com