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Product Marketing Manager

Fortive
Full-time
Remote
United States
Product Marketing
Description

We’re looking for a Product Marketing Manager who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech products go to market and you thrive in a fast-moving, collaborative environment, this might be your next opportunity.

You’ll work hand-in-hand with a Product Manager to bring new ideas to life, lead product launches, and help us connect with customers in meaningful ways. Even better if you’ve got experience in construction tech and a knack for turning complexity into clarity.

 

What you’ll do:

Strategic Product Positioning & Market Insight: 

  • Partner with Product to shape positioning and messaging that resonates with real-world users
  • Dig into market trends, customer feedback, and competitive intel to uncover opportunities
  • Help define buyer personas and map the journey from awareness to adoption
  • Translate technical features into clear, compelling value for our audience

Go-to-Market Leadership & Launch Execution

  • Own the go-to-market strategy for new products and major updates
  • Lead cross-functional launch planning with Sales, Product, and Marketing
  • Create sales tools, launch content, and campaigns that drive adoption and revenue
  • Track performance and iterate based on what’s working (and what’s not)

Customer-Centric Innovation & Industry Engagement: 

  • Build feedback loops with customers to inform product and messaging decisions
  • Collaborate with Sales and Customer Success to surface insights from the field
  • Contribute to thought leadership and industry conversations-especially in construction tech
  • Ensure our messaging reflects the real-world challenges and wins of our users

What Success Looks Like: 

  • You lead launches that drive measurable revenue growth
  • You help shape how we talk about our products, internally and externally
  • You bring the voice of the customer into everything we do
  • You make our team (and our users) smarter with every project you touch

 

What Makes This Role Exciting

Impact from Day One: You’ll own critical go-to-market initiatives and see your work influence revenue and product strategy.

Growth & Mentorship: Direct exposure to senior leadership, structured learning opportunities, and a clear path for advancement.

Culture of Curiosity: Our team value collaboration, experimentation, and bold thinking. We celebrate wins, learn from failures, and share a passion for transforming how the construction industry works.

A Chance to Shape an Industry: Construction tech is evolving fast. You’ll help define how the market understands and embraces innovation.

Qualifications:

  • Bachelor’s Degree 
  • 4+ years in product marketing, ideally in B2B SaaS or construction technology
  • Experience leading product launches and working closely with Product teams
  • Strong writing and storytelling skills, you know how to make complex ideas simple
  • Pragmatic marketing experience/certification a plus
  • Curious, collaborative, and always looking for ways to improve
  • Up to 10% travel