Product Marketing Manager

POSITION OVERVIEW 

Companies around the globe are prioritizing safe, efficient, and clean operations. These leading brands choose Intelex as their technology partner for core EHS functions including people safety, risk mitigation, and environmental sustainability. As Product Marketing Manager, you’ll have the opportunity to help shape, position, and launch new best-in-class products that will solve customer challenges in unprecedented ways, and fundamentally change the competitive landscape of EHS software.   

RESPONSIBILITIES 

Market Analysis: Conduct detailed market research to understand industry trends, customer needs, and competitive landscape. 

Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates the SaaS product in the market. 

Go-To-Market Strategy: Plan and execute go-to-market strategies for new product launches and updates. 

Sales Enablement: Create sales tools and training materials to support the sales team in effectively selling the product. 

Content Creation: Support the ideation and production of marketing content at each stage of the customer journey, with emphasis on mid- and bottom-of-funnel. 

Customer Insights: Gather customer feedback to inform product development and marketing strategies. 

Cross-Functional Collaboration: Collaborate with product management, sales, marketing, customer success, and other teams to align on product and marketing strategies. 

Performance Metrics: Track and analyze product marketing performance metrics to optimize our team’s impact. 

Market Education: Educate the market about our product through webinars, thought leadership pieces, and participation in industry events. 

Partner Marketing: Work with partners to develop joint marketing strategies and materials. 

ORGANIZATIONAL ALIGNMENT 

This role reports directly into the VP, Product Marketing & Brand 

QUALIFICATIONS 

3-5 years of relevant Product Marketing experience (bonus for B2B SaaS)  

Excellent written and verbal communication, presentation, and interpersonal skills 

Proven ability to influence and align teams around shared business outcomes 

Track record of creative and impactful software marketing outcomes 

Ability to analyze data to derive meaningful insights 

Ability to adapt to changing market conditions and prioritize multiple projects 

Ability to travel domestically and internationally up ~four times a year if needed 

Strong Bonus: Experience in the EHS industry or adjacent field 

EDUCATION 

Bachelor's degree in a relevant field, or demonstrable educational equivalent 

COMPANY OVERVIEW 

For over 30 years, Intelex has been making a difference in the world by helping our 1,400 customers achieve safer, more sustainable operations. Our web and mobile solutions streamline and simplify environmental, safety, quality and risk management, empowering organizations to meet the challenges of an increasingly complex marketplace while minimizing negative social, environmental and human impacts. Intelex is proud to be an operating company of Fortive Corporation, which provides strength in numbers, strength in skills and perspectives and strength in our shared conviction to make an impact.