Product Marketing Manager

Summary

Positioning, product launches, competitive analysis, and packaging is your passion. You are an equal parts driver and collaborator - you know when to push and when to listen. At the center of everything is the customer, and you put yourself in the customers’ shoes to develop crystal clear value propositions, positioning, messaging, pricing, and packaging.

Growth and scale are at the center of all that we do, and you’ll be part of a team that sits at the intersection of marketing, product, sales, customer support, and the market. You’ll be charged with crafting the strategy around the messaging and marketing for new launches.

Primary Responsibilities

• Develop product, feature, and services positioning, packaging, messaging, and supporting documentation for GTM launches.
• Develop go-to-market plans, customer segmentation, and marketing campaigns from conceptualization through execution for new products, features and add-ons.
• Collaborate with product and engineering in the development of product roadmap and market strategy to establish differentiation in our product offerings and maximize revenue opportunities.
• Lead analysis of the market, customers, and competitive landscape that results in actionable insights.
• Educate our customers, expose them to the breadth of our product, and help drive feature adoption.
• Create content (e.g. sales documentation, product videos, website copy, and other forums) to articulate the benefits of our products to the world.
• Educate internal teams through live training and supporting assets.
• Know our products inside and out. Know our customers even better.
  
  

Knowledge/Skills/Abilities

• 3+ years in product marketing and/or product management with a track record of increasing responsibility
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.
• Exceptional writing and editing skills - you need to be able to write clean copy in a tone that is friendly, conversational, and helpful and can clearly communicate the unique value proposition for each product in our portfolio
• A deep understanding of branding/messaging, product marketing, and product management
• Solid qualitative and quantitative analytical skills - the more that you can inform your thinking with data the better.
• Ability to work in cross-functional teams across the organization, interfacing with marketing, product, customer care, and sales.
• BA, but we’re less concerned with your degree than we are with your experience.
• Experience with a SaaS software company a requirement
  
  

I-REMOTE

Salary And Benefits

• RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.
  
  

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.