DescriptionIn this role, you’ll partner with product marketing managers to help define audience insights, craft product positioning, and coordinate launch activities that bring FamilySearch features and experiences to life. You’ll collaborate cross-functionally with Product, Research, Creative, and Lifecycle Marketing teams to ensure every product story is clearly communicated and grounded in the FamilySearch mission of connecting families across generations.
Responsibilities- Support the creation and execution of go-to-market strategies for new and existing FamilySearch products and features.
- Contribute meaningfully to the execution of RootsTech, including scheduling demos, coordinating and attending focus groups, and preparing materials ahead of time for internal awareness.
- Assist in developing product positioning, value propositions, and messaging that resonate with key audiences.
- Partner with Product Marketing Managers to coordinate GTM deliverables—timelines, briefs, launch assets, and post-launch evaluations.
- Collaborate with Research and Analytics teams to uncover user insights and adoption trends that inform messaging and campaign strategy.
- Track GTM milestones, campaign performance, and stakeholder feedback in Monday.com or similar tools to ensure alignment across teams.
- Contribute to presentation decks, one-pagers, and executive summaries that translate data into compelling marketing insights.
- Participate in cross-functional planning meetings to ensure a cohesive product story across channels and audiences.
- Support ad-hoc initiatives, such as persona development, feature launch recaps, and competitive landscape analyses.
Qualifications- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Strong interest in product marketing, user journeys, and research.
- Excellent written and verbal communication skills, with attention to detail and tone.
- Analytical thinker comfortable interpreting research, data, and user insights.
- Organized and proactive, able to manage multiple projects simultaneously.
- Experience with tools such as Monday.com, Google Workspace, or similar project management platforms preferred.
- Passion for FamilySearch’s mission and values.
- Must be a member of The Church of Jesus Christ of Latter-day Saints and eligible for a temple recommend.