Product Marketing Engineer

Principal NI Product Marketing Engineer, at Emerson

The Team:

At NI/Emerson Test & Measurement, the Product Marketing Engineering team is where engineering meets business. We are a dynamic group that bridges the gap between cutting-edge R&D and our customers.  Our mission is to evangelize the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as videos, white papers, presentations, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world-class technology.

The Opportunity:

As a Principal Product Marketing Engineer, you’ll play a vital role in shaping the way we communicate the value of NI hardware and software products. You’ll collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how our technology solves real-world challenges better than any other solution on the market. 

What You'll Do:

• Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging. 
• Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
• Manage new product releases and coordinate with cross-functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels. 
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

What You'll Bring

• Bachelor’s degree in electrical engineering, computer engineering, computer science or equivalent.
• 8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications.
• Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, and waveform generators, and their use-cases.  Experience with LabVIEW, TestStand and NI hardware is a plus, but not required.
• Knowledge of business-to-business sales and marketing best practices including effective use of social media, managing distribution channels, and training technical sellers strongly preferred.

What We Value (Preferred Qualifications)

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Detail oriented: An expert multitasker with the ability to manage numerous projects simultaneously while still delivering highly accurate and quality work.  
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
• Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Our Offer To You:

National Instruments (NI) is now the Test & Measurement (T&M) BU in the Emerson Portfolio.

We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson .

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.