Product Marketing Director

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

Role Overview

This role is responsible for driving the product strategy for Onto Innovation’s metrology portfolio. As a senior product marketing leader, you will define the product, own the long‑term roadmap, and lead the global Go‑to‑Market (GTM) strategy to ensure successful penetration, adoption, and revenue growth across logic, memory, specialty and advanced packaging customers.

You will partner closely with Product Management, R&D, Applications, and Sales to translate market needs into product requirements, define competitive differentiation, and bring new capabilities to market with strong commercial success. This role is highly cross‑functional and strategically influential, shaping Onto Innovation’s product portfolio for future technology nodes.

Why This Role Matters

This position directly impacts growth, market share, and long‑term competitive advantage.

Onto Innovation’s metrology solutions give manufacturers actionable, high-fidelity measurements that tighten process windows, accelerate ramps, and improve yield from R&D through HVM. By integrating metrology insights with Onto’s Discover® / Discover® AI analytics, fabs can correlate device performance with process variation, drive advanced control strategies, and reduce cost of ownership.

Key Responsibilities

Market & Competitive Strategy

• Own the product marketing strategy for OCD metrology products, models, and software
• Translate customer requirements, competitive dynamics, and market trends into clear MRDs
• Lead prioritization of roadmap features, capabilities, and long‑term technology direction
• Partner with Product management, and R&D teams on feasibility, architecture, and program alignment and OCD roadmap
• Map the competitive landscape across metrology categories
• Identify whitespace and expansion opportunities across FEOL, BEOL, AP and specialty market

Product Positioning & Messaging

• Develop differentiated value propositions for OCD solutions
• Translate complex OCD modeling, sensitivity, and accuracy concepts into customer value
• Define messaging around CD accuracy, precision, throughput, model robustness, and CoO
• Own product positioning, naming, and messaging consistency across regions

Go-to-Market Planning

• Lead global GTM strategy for new OCD platforms, model enhancements, and node insertions
• Drive product launch execution in close partnership with regional account team
• Collaborate on pricing, packaging strategies for OCD products
• Support customer adoption strategies for high-volume manufacturing (HVM)

Sales Enablement & Customer Engagement

• Develop sales and technical enablement materials including value stories, application notes, and competitive battlecards
• Train sales, applications, and field teams on OCD positioning and competitive differentiation
• Support key customer engagements, escalations, and executive-level reviews at leading fabs

Cross-Functional Collaboration

• Partner with Product Management, Apps, and R&D to ensure execution against roadmap
• Align with Sales leadership on account strategies and strategic penetration
• Work with Finance to build business cases, revenue forecasts, and margin models
• Collaborate with Marketing Communications on GTM assets, campaigns, and external content

Qualifications

Technical Foundation

• Bachelor’s degree or above in Physics, Electrical Engineering, Materials Science, or related field (MBA preferred)
• 10+ years of experience in product marketing, product management, or technical marketing

Preferred

• Experience supporting leading logic, foundry, or memory customers
• Knowledge of GAA, 3D NAND, 3D DRAM and Advanced Packaging integration challenges
• Technical credibility in metrology and semiconductor manufacturing
• Ability to translate complex modeling concepts into customer value
• Strategic thinking with strong execution discipline
• Global mindset and cross-functional leadership

What Success Looks Like

• Market leadership and clear differentiation in OCD metrology
• Successful insertion of OCD solutions at advanced technology nodes
• Increased customer adoption and improved win rates
• Strong alignment between product, R&D, sales, and marketing

Why Join Onto Innovation?

At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.

Compensation & Growth

• Base Salary Range:

$155,200.00 - $232,800.00, offered in good faith and based on experience, location, and qualifications.

• Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.

Empowering Every Voice to Shape the Future:

Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.

Important Note on Export Compliance

For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).