Product Marketing Coordinator

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

At Arcadis, we are on a mission to change the way people move, park, and ride through communities by using technology. HotSpot is Arcadis’ digital solution for parking management needs and accounts for around half of the company’s total product revenues. This new role, which will focus solely on HotSpot, forms part of a small product marketing team managing the marketing activity for a number of products across two portfolios – Transportation and Assets.

The Product Marketing Coordinator is responsible for fostering app adoption and revenue growth in key client markets, whilst reducing churn through consumer-facing marketing activities. This includes managing relationships with local marketing agencies to ensure effective execution of campaigns and strategies.

By analyzing member behaviour and trends, the Product Marketing Coordinator will provide key insights to influence the product roadmap and guide client implementations to increase membership revenues.

The role is part of the Transportation portfolio, reporting directly to the Product Marketing Manager and working day to day with the Product Marketing Specialist. 

Role accountabilities:

• Deeply understand the factors driving membership adoption and retention.
• Segment audiences for targeted messaging that resonates with different user groups.
• Own successful marketing rollout of key client launches to drive app adoption.
• Master and execute lifecycle digital marketing campaigns to effectively communicate upsell opportunities and churn recovery initiatives, such as membership holds.
• Test and iterate on marketing campaigns based on data-driven insights.
• Manage external agencies to effectively execute innovative marketing strategies (i.e., digital, advertising, PR), providing clear direction, feedback, and monitoring KPIs.
• Ensure alignment between internal goals and agency deliverables, maintaining brand consistency across all marketing channels.
• Work closely with cross-functional teams to implement in-product strategies that promote upselling of HotSpot memberships.
• Establish and monitor key performance indicators (KPIs) to predict and identify users at risk of churning.
• Utilize analytics tools to measure the effectiveness of marketing strategies.
• Coordinate with the global design team asynchronously to create compelling marketing materials.
• Stay informed about industry trends and competitor strategies to keep our offerings competitive.

Key Shared Accountabilities:

• Manage agency and launch budgets to maximize return on investment.

Qualifications & Experience:

• Passionate about product marketing and using technology to improve the quality of life.
• Self-starter, organized, and has effective time management skills to manage deadlines, multiple projects, and specific customer requirements.
• Collaborates with colleagues and clients, forging strong, engaging long-term relationships.
• Excellent attention to detail and communication skills.
• Conducts thorough market research and has excellent communication skills, presenting insights in an easy-to-understand manner.
• Understands that metrics don't lie—is extremely data-driven and will develop core KPIs while working with our existing marketing infrastructure and tools.
• Analytical mindset with the ability to interpret complex data sets.
• Experience managing external agencies.
• Proficient in lifecycle digital marketing and marketing automation platforms such as HubSpot and Pardot.
• Bachelor’s degree or equivalent in Marketing, Business, or a related field.

Experience across the following areas is an asset:

• Experience in B2C, consumer SaaS tech marketing, focusing on product and digital marketing.
• Experience with retention strategies, driving B2C subscriptions, and consumer apps.
• Experience working in or with a creative agency is desired

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. We are an equal opportunity and affirmative action employer. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment on any basis including race, creed, color, religion, national origin, sex, age, disability, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other basis prohibited by law.