Product Marketing Contractor - 762 (Hybrid Brooklyn)

Job Description

About The Team

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross functionally to bring buyer products and features to market and drive engagement with features post launch.

As a Product Marketing contractor, you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will specifically work with product teams who are focused on our inventory and gifting experiences.

To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive trial, engagement, and retention.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

• Join a successful, fast-paced team that is passionate about connecting buyers with sellers and ensuring that they love to buy on Etsy.
• Product Marketing bridges work across a multitude of cross functional teams in Product and Marketing; you’ll join a team who has excellent relationships and a unique purview of Etsy

About The Role

• Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers on our platform.
• Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities.
• Leading competitive analysis on consumer product experiences to inform go-to-market plans
• Partnering with product, marketing and brand teams to determine what, where and how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets.
• Defining the target audience, crafting clear positioning statements and clearly articulating and communicating Etsy’s unique value proposition for buyers.
• Serving as a key collaborator between the Product and Marketing organizations.
• Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team.
• Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Requirements

Qualities that will help you thrive in this role are:

• 4+ years of consumer product marketing and/or consulting experience, preferably operating in a multi-market or global role.
• Ability to use quantitative reasoning skills to inform strategies and tell a strong narrative. Proficiency in SQL preferred.
• Strong command of quantitative and qualitative user research methods and applications, fluent in using data to make decisions, experience with growth marketing tactics, and deep experience partnering with B2C consumer product teams
• Experience simplifying complex concepts into impactful marketing.
• Track record of driving strong growth and results through product marketing strategies and campaigns.
• Experience collaborating with and influencing cross-functional teams while maintaining great relationships.