Product Marketing – B2B Manufacturing / Industrial

Product Marketing – B2B Manufacturing / Industrial
Location: Dallas, TX area (Hybrid; 1–2 onsite visits/month; within ~3-4 hour drive)
Salary: $115,000 – $125,000 + Bonus
Benefits: Medical, Dental, Vision, 401k w/ 4% match, PTO, Holidays, Sick Time
Job Type: Full-Time
Typical Hours: Monday – Friday, 8:00 AM – 5:00 PM CT
Travel: <20% (trade shows, customer visits, and field activity)
Start Date: ASAP
Sponsorship: Not available

Product Marketing – B2B Manufacturing / Industrial Description

Our manufacturing client is seeking a Product Marketing Manager to add to their team in the Dallas, TX area. In this role, you’ll own the go-to-market strategy and day-to-day execution for a portfolio of products used across sectors like education, energy, and data centers. This role operates as the primary marketing resource in the United States, meaning you must be comfortable working independently and must be hands-on across multiple marketing functions. While a global marketing team provides support for larger initiatives (such as website redevelopment), this position will personally drive many day-to-day marketing activities. The ideal candidate has grown through a variety of marketing responsibilities such as coordinating trade shows, product collateral, sales materials, product launches, market research, website updates, and lead generation initiatives. Success in this role requires someone who enjoys rolling up their sleeves and executing work directly, rather than managing large teams or external agencies. This is an exciting opportunity to have a visible impact on shaping how the market understands the products, and how the business targets growth.

Product Marketing – B2B Manufacturing / Industrial Responsibilities

•    Closely track KPIs; measure marketing performance 
•    Analyze results to adjust messaging and strategies; optimize based on metrics
•    Develop and execute product marketing strategies
•    Align strategies with business objectives and market needs
•    Analyze market, customers, and competitors; inform positioning, pricing, and messaging
•    Help influence product roadmap and future innovation
•    Manage and lead product launches; define strategies, timelines, and campaigns
•    Translate technical features into clear customer value propositions
•    Help create sales tools, case studies, and training materials
•    Coordinate trade shows and field marketing initiatives; promote solutions and gather insights
•    Update website content as needed
•    Support growth of company as a whole

Product Marketing – B2B Manufacturing / Industrial Qualifications

•    Bachelor's Degree required
•    5+ years of B2B product marketing experience required
•    4+ years of manufacturing/construction/security industry experience required
•    3+ years of managing product launches and go-to-market experience required
•    CRM and marketing automation tools experience required