Product Marketing Associate

JOB SUMMARY 

The Product Marketing Associate plays a critical role in supporting product growth strategy, leveraging data, insights, and cultural trends to define category and product growth opportunities. This role works cross-functionally to bring innovative menu solutions to life and supports the execution of new product launches and menu updates.

The Product Marketing Associate reports to the Product Marketing Manager, who is responsible for setting the category entry point growth strategy, leading new product launches through the 4D process, and delivering first-class connected product calendar "Experiences".

This hybrid position is based in Irvine, CA.

ESSENTIAL JOB FUNCTIONS

• Play a key role in the 4D new product and product change process, partnering cross-functionally with Culinary Innovation, Operations, IT, Finance, Training, and Supply Chain to develop and execute innovative product solutions. Define stage gates, evaluate timelines and test diagnostics, and make data-driven recommendations for course correction.
• Lead product test execution and launch evaluations, partnering with Finance to set and measure key success criteria and ensuring a fast-to-learn, fast-to-act approach for product innovation.
• Support creative innovation workshops and collaborate with Consumer Insights to test and validate solutions against benchmarks and launch standards.
• Support the Marketing Team to ensure that each product “Experience” is connected, and campaign development is cohesive.
• Draft field communications to support menu updates, ensuring clarity, alignment, and excitement across teams.
• Monitor product performance and provide data-driven recommendations for optimizations and refinements.
• Stay ahead of industry trends by researching competitive landscapes, consumer behavior, and emerging flavors to inform future product innovation.

SKILLS AND KNOWLEDGE REQUIREMENTS

• Bachelor’s degree in marketing, Business, Communications, or a related field preferred.
• Minimum 3-5 years of directly applicable marketing experience (industry experience preferred).
• Experience in product marketing, brand management, menu innovation, or category management is a plus.
• Strong project management skills with the ability to manage multiple workstreams.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Strong written and verbal communication skills to effectively collaborate across teams.
• Self-motivated, highly proactive, ambitious, and eager to grow in a fast-paced, constantly iterating environment.
• Strong cross-functional collaboration skills to work effectively across departments.

COMPENSATION

Salary Range: $86,300 to $101,400 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

BENEFITS

Competitive base pay with benefits including:

• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture.

FAMILY BENEFITS:

• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons

ADDITIONAL PERKS:

• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning
   

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.