Principal Product Marketing Manager - Identity Protection
CrowdStrikeAs a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
CrowdStrike is seeking a Principal Product Marketing Manager (IC) to drive the go-to-market strategy for Identity Protection. This high-impact individual contributor role reports to the Director of PMM - Identity Protection & SSPM.
As a key member of the Identity Protection product marketing team, you will be responsible for positioning, messaging, product launches, competitive research, sales enablement, and market awareness. You will work cross-functionally with product management, sales, demand generation, and the broader marketing organization to drive pipeline growth and strengthen market leadership.
The ideal candidate has deep expertise in Identity Protection and a strong understanding of Identity Threat Detection and Response (ITDR), Identity Security Posture Management (ISPM), Privileged Access Management (PAM), Zero Trust, human and non-human identities, SaaS security, and data protection.
Success in this role requires strategic thinking, strong storytelling, content creation, and execution skills, along with a passion for cybersecurity and market differentiation.
This is a senior individual contributor position, not a people management role, reporting to the Director of PMM - Identity Protection & SSPM. If you are a strategic thinker, strong communicator, and cybersecurity expert looking to make a direct impact in shaping the future of Identity Protection, we want to hear from you!
What You’ll Do:
- Messaging & Positioning – Craft differentiated and compelling messaging that showcases customer outcomes, competitive differentiation, and product capabilities in Identity Protection.
- Product Launches – Own and execute successful launches for Identity Protection offerings, coordinating cross-functional efforts across product, sales, and marketing.
- Market Growth & Business Impact – Drive awareness, pipeline growth, and adoption through targeted go-to-market programs.
- Content Strategy – Develop high-impact content, including sales collateral, competitive battlecards, website content, thought leadership, videos, and blogs.
- Sales Enablement – Equip the sales and partner teams with compelling messaging, training, and tools to accelerate deal cycles and competitive wins.
- Market & Competitive Intelligence – Be the go-to expert on buyer needs, market trends, and competitive positioning, translating insights into actionable strategies.
- Strategic GTM Execution – Work closely with product management, demand generation, and field marketing to drive go-to-market initiatives that generate demand and expand market share.
- Thought Leadership – Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and industry events.
What You’ll Need:
- 12+ years of experience in cybersecurity product marketing, technical marketing, product management or field CTO.
- Deep expertise in Identity Protection (ITDR, ISPM, PAM, Zero Trust, Non-Human Identities) along with a strong understanding of endpoint security, threat intelligence, data protection or cloud security.
- Exceptional storytelling and presentation skills – ability to articulate complex security concepts to technical and non-technical audiences.
- Strong cross-functional collaboration skills – comfort working with executives, sales, product management, and demand generation teams.
- Highly strategic yet execution-focused – able to translate strategy into compelling messaging and measurable impact.
- Self-starter with high energy, urgency, and intensity – thrives in fast-paced environments.
- Excellent writing skills – ability to develop clear, engaging, and persuasive content.
- Bachelor’s degree in business, marketing, or related field (MBA preferred).
Bonus Points:
- Experience in high-growth cybersecurity companies.
- Background in technical marketing, product management, or sales engineering.
- Passion for CrowdStrike’s mission to stop breaches and a deep understanding of the cybersecurity landscape.
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Benefits of Working at CrowdStrike:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
CrowdStrike, Inc. is committed to equal pay for equal work in its compensation practices. The base salary range for this position in the U.S. is $155,000 - $270,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.
Expected Close Date of Job Posting is:05-18-2025