Why We Have This Role
We are seeking a highly motivated and analytical Market and Competitive Intelligence Product Marketing Manager (PMM) to join our dynamic team. This role is critical to our success, as you will monitor the market landscape, competitor moves, and industry trends to inform our strategic direction and drive competitive advantage. You will be the expert on our competitive landscape, providing valuable insights to guide product development, messaging, and go-to-market strategies. As our industry rapidly evolves, this role will be instrumental in ensuring that we remain agile and proactive, leveraging competitive insights to enhance our market position and better serve our customers.
How You’ll Find Success
- Analytical Mindset: You enjoy diving deep into data to extract meaningful insights that inform strategic decisions and optimize product positioning.
- Research Enthusiasm: You have a passion for competitive research, continuously seeking out information on industry trends and competitor activities to stay ahead.
- Effective Communicator: You excel at conveying complex information clearly and succinctly, ensuring that insights are easily understood by diverse stakeholders.
- Collaborative Spirit: You thrive in cross-functional collaboration, seamlessly working with product, sales, and marketing teams to drive alignment and success.
- Strategic Thinker: You are skilled in identifying potential threats and opportunities in the market, articulating recommendations that enhance our competitive advantage.
- Proactive Project Management: You are adept at managing multiple projects simultaneously, prioritizing tasks effectively to meet deadlines and stakeholder expectations.
- Insight-Driven Decision Maker: You relish the responsibility of providing insights that directly influence product development and strategic direction.
How You’ll Grow
- Deepening Market Intelligence Skills: Engage in ongoing education and training in market research methodologies and competitive intelligence tools.
- Cross-Functional Collaboration: Work with diverse teams, enhancing your understanding of how various functions interact and contribute to strategic outcomes.
- Leadership Development: Take the lead on special projects that allow you to influence product strategy and engage with senior leadership.
- Thought Leadership Opportunities: Share your insights through presentations and reports that position you as a trusted expert in market intelligence.
- Networking and Professional Growth: Connect with industry analysts and peers, expanding your professional network and gaining valuable industry insights.
Things You’ll Do
- Competitive Research & Analysis: Track competitor messaging, product updates, pricing changes, and overall strategies. Create and maintain battlecards, competitive matrices, and other resources for sales enablement.
- Industry & Market Trends Analysis: Monitor industry reports, analyst insights, and emerging market trends. Identify potential threats and opportunities, providing recommendations to leadership.
- Win/Loss Analysis: Conduct interviews with sales teams to understand why we win or lose deals, synthesizing insights into strategic recommendations for improvement.
- Market Updates & Analysis: Provide regular market updates, quick turn alerts (e.g., acquisitions, new announcements), and deep analysis to key stakeholders, including product, sales, and marketing teams.
- Compete Materials: Develop and maintain competitive materials, including battlecards, comparison charts, and objection-handling guides.
- Competitive & Category Positioning: Articulate why we win versus competitors, defining our competitive positioning strategy and how we may need to evolve the category based on market trends.
- Influence Product Roadmap: Share market, customer, and competitive product research insights to help product teams prioritize and shape the roadmap, including key focus areas to unlock commercial revenue.
- Support Pricing Decisions: Offer market context and competitive data to support pricing decisions.
What We’re Looking for on Your Resume
- 4+ years of proven experience in market and competitive intelligence, product marketing, market research, business analysis, consumer insights, or a related field.
- Strong analytical and research skills with the ability to synthesize complex information into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
- Ability to work cross-functionally and collaborate with various teams, including product, sales, and marketing.
- Understanding of product marketing principles and go-to-market strategies.
- Experience with data analysis tools and market research methodologies.
- Project management experience, with the ability to effectively prioritize and manage work across functions and stakeholders.