Manager, Product Marketing

TransCore (TRN), a subsidiary of ST Engineering, is seeking a highly motivated and results-driven Product Marketing Manager to join our team in Nashville, Tennessee. 

Summary

TransCore is a global leader in tolling and traffic management technology. We are dedicated to partnering with transportation agencies around the world to deliver innovative solutions that help the traveling public move around more efficiently.

As we continue to grow and expand our product offerings, we are seeking a highly motivated and results-driven Product Marketing Manager to join our team. This role will be instrumental in shaping the market positioning, messaging, and go-to-market strategies for our products.

Position Overview

The Product Marketing Manager will be responsible for driving the success of our products through effective market research, compelling product messaging, and strategic go-to-market campaigns. This role requires a blend of strategic thinking, creative problem-solving, and cross-functional collaboration. You will work closely with product management, regional operations, and the marketing team to bring products to life in the market and ensure customers are effectively informed of how our products meet their needs.

The ideal candidate will have a strong understanding of the product lifecycle, market dynamics, and how to create value propositions that resonate with target audiences. This is an excellent opportunity for those with a passion for innovation and a track record of launching successful tech products to the public sector and direct to consumer.

Work arrangement - This is a hybrid - onsite/remote position and the selected candidate will be required to work from the office in accordance with the team's schedule. 

Essential Duties and Responsibilities include the following. Other duties may be assigned. 

• Market Research & Customer Insights: Conduct research to identify and understand target audiences, market trends, and the competitive landscape. Plan, coordinate, and oversee in-depth market research.
• Product Positioning & Messaging: Develop clear, compelling product messaging that resonates with target audiences. Create value propositions, product briefs, and business development materials to ensure the product is positioned effectively in the market.
• Go-to-Market Strategy: Develop plans for introducing products to the market, including messaging, positioning, and promotional tactics. Coordinate cross-functional teams to ensure alignment and successful execution.
• Sales Enablement: Equip regional and product teams with the tools and training needed to effectively communicate about the product. This includes creating product demos, pitch decks, FAQ documents, product literature, videos, and objection-handling guides.
• Content Marketing: Work with internal and external creative services teams to develop content that educates and engages customers, including case studies, white papers, webinars, thought leadership pieces, videos, web content, and other product-related materials.
• Product Launches and Releases: Partner with product stakeholders to understand the full product life cycle and roadmap. Manage the process of introducing new products and features to the market as product scales.

Required Skills/Qualifications/Education:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skills, and abilities required: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably in technology, transportation, public sector, or smart mobility.
• Experience launching successful products and campaigns from concept to execution.
• Strong understanding of the product lifecycle and how to develop marketing strategies at each stage (awareness, acquisition, retention, advocacy).
• Excellent written and verbal communication skills with a talent for creating clear, persuasive, and engaging content.
• Ability to translate complex product features into customer-centric benefits and value propositions.
• Experience in conducting market research, analyzing customer needs, and interpreting data to inform decisions.
• Strong collaboration skills with the ability to work effectively across teams, including product management, sales, and marketing.
• Experience with CRM platforms (like HubSpot)
• Self-motivated, results-oriented, and able to manage multiple projects and priorities in a fast-paced environment.
• Knowledge of digital marketing, SEO, content marketing, and social media strategies is a plus.

Physical Demands/Work Environment 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  

While performing the duties of this job, the employee is regularly required to sit for extended periods of time. Requires frequent use of keyboard and mouse, must be able to wear a headset for prolonged periods. The noise level in the work environment is usually moderate.              

* TransCore complies with federal and state disability laws and provides reasonable accommodation for employees with disabilities.