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Job Summary:
Luma Health is a company dedicated to improving healthcare access and delivery through innovative technology solutions. They are seeking a Product Marketing Associate to support messaging, sales enablement, product launch coordination, and market research, while collaborating with various teams to enhance product marketing initiatives.
Responsibilities:
• Support messaging & positioning - assist in creating clear, compelling messaging that highlights the value of Luma's products. Help update and maintain message libraries and talk tracks.
• Sales enablement - work with marketing and sales to help build pitch decks, one-pagers, and other materials that make it easier for our customer-facing teams (AEs, SDRs, and customer success managers) to talk about our products.
• Product launch coordination - support the planning and coordination of product and feature launches, including internal rollout materials and launch announcements.
• Market and competitive research - conduct research to understand our buyers, competitors, and target markets. Help maintain competitive battlecards and persona profiles.
• Content development - collaborate with writers, designers, and product managers to produce content such as blog posts, product overviews, presentations, and customer-facing collateral.
• Analyst and partner relations – manage and maintain partner and marketplace listings, and assist with building positive relationships with key analysts and industry influencers.
• Cross-functional collaboration - partner with teams across the company, including product, engineering, sales, and customer success, to ensure alignment and execution of product marketing initiatives.
• Learn and grow - this is a growth-oriented role. You'll be mentored by an experienced product marketer and high-performing marketing team, and will gain skills in product positioning, GTM execution, and customer storytelling.
Qualifications:
Required:
• 1–2 years of experience in general marketing, communications, or a related field
• Hungry to achieve and deliver, especially on a lean marketing team in a company with aggressive growth goals
• Enthusiastic about working on a small team where you can make a big impact
• Curious, resourceful, and eager to learn
• Strong writer and communicator, with an interest in making complex ideas easy to understand
• Comfortable working in an extremely fast-paced environment with evolving priorities
• Organized and detail-oriented, with the ability to manage multiple tasks at once
Preferred:
• Experience in B2B or healthcare a plus but not required
• Specific experience in product marketing not required
Company:
Luma Health offers patient access, revenue cycle management, and patient relationship management. Founded in 2015, the company is headquartered in San Mateo, California, USA, with a team of 51-200 employees. The company is currently Growth Stage. Luma Health has a track record of offering H1B sponsorships.