Head of Product Marketing, Worldwide Public Sector, AWS Industry Marketing
Amazon
Full-time
On-site
Arlington, Virginia, United States
Product Marketing
Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value for government and public sector institutions? At AWS, we're seeking a Head of Product Marketing for Worldwide Public Sector who can shape the future of cloud and AI adoption across public sector institutions globally.
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence go-to-market, product strategy, and messaging across public sector verticals, including global governments, defense partners, education, healthcare, and non-profit.
We're looking for a unique blend of public sector expert, technologist, and marketer - someone who can dive deep into technical needs of governments and public sector institutions while crafting value propositions that resonate with customers.
You'll deliver a deep understanding of the market landscape, partner with product teams to understand customer priorities and use cases, shape our product portfolio and GTM motions, and drive positioning and messaging for our global public sector business.
Key job responsibilities
- Create and own messaging for the AWS worldwide public sector and global government business, including our overarching value proposition, customer promises, and reasons to believe that we’ll highlight across all public sector GTM and marketing activities
- Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
- Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for AWS GovRegions offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
- Lead product launch plan and execution for new offerings focused on governments, including naming, target audience definition, and marketing vehicles
- Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
- Drive field enablement strategies to support product launches, campaigns, and customer success
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
- Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case
- Bachelor's degree or equivalent in a technology field
- 8+ years of direct experience working with customers on cloud technology adoption
- 8+ years of hands-on experience with federal government, defense, education, or healthcare institutions
- Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
- MBA, or Master's degree
- Experience developing go-to-market strategies for technical products
- Track record of creating compelling technical demonstrations and reference architectures
- Strong data analysis skills with ability to synthesize insights from multiple source
- Experience presenting to executive-level audiences and industry analysts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, VA, Arlington - 175,200.00 - 236,500.00 USD annually
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence go-to-market, product strategy, and messaging across public sector verticals, including global governments, defense partners, education, healthcare, and non-profit.
We're looking for a unique blend of public sector expert, technologist, and marketer - someone who can dive deep into technical needs of governments and public sector institutions while crafting value propositions that resonate with customers.
You'll deliver a deep understanding of the market landscape, partner with product teams to understand customer priorities and use cases, shape our product portfolio and GTM motions, and drive positioning and messaging for our global public sector business.
Key job responsibilities
- Create and own messaging for the AWS worldwide public sector and global government business, including our overarching value proposition, customer promises, and reasons to believe that we’ll highlight across all public sector GTM and marketing activities
- Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
- Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for AWS GovRegions offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
- Lead product launch plan and execution for new offerings focused on governments, including naming, target audience definition, and marketing vehicles
- Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
- Drive field enablement strategies to support product launches, campaigns, and customer success
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
- Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case
- Bachelor's degree or equivalent in a technology field
- 8+ years of direct experience working with customers on cloud technology adoption
- 8+ years of hands-on experience with federal government, defense, education, or healthcare institutions
- Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
- MBA, or Master's degree
- Experience developing go-to-market strategies for technical products
- Track record of creating compelling technical demonstrations and reference architectures
- Strong data analysis skills with ability to synthesize insights from multiple source
- Experience presenting to executive-level audiences and industry analysts
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 175,200.00 - 236,500.00 USD annually