Head of Product Marketing and Brand Strategy

About AlterMe

At AlterMe, our mission is simple but ambitious: to help people live healthier, stronger lives by harnessing the power of performance science. We believe that one-size-fits-all fitness doesn’t work — so we’re building a system that adapts to each person’s unique biology, lifestyle, and goals.

We combine DNA, biometrics, and personalization to guide people across the four pillars of health: exercise, recovery, nutrition, and sleep. With AlterMe, members don’t just track their health — they actually change it.

Backed by this mission, AlterMe has quickly become one of the Top 10 fastest-growing startups in Utah. Over the past year, we’ve quadrupled revenue, and we’re building a fun, energetic, and mission-driven culture based in Lehi, Utah. We’re on a path to be a leading company in the digital health and wellness market, and we’re looking for leaders who want to help us get there.

The Role

We’re seeking a Head of Product Marketing & Brand Strategy. You are a master storyteller who can translate complex science and technology into messages that connect emotionally and inspire action.

This person will own positioning, messaging, and storytelling across every stage of the customer journey. You’ll define how AlterMe shows up in the market, how we communicate our value, and how we build lasting resonance with our audience.

You’ll work closely with Product, Creative, and Growth teams to craft narratives that make AlterMe irresistible — from the way our product is packaged to how our brand is experienced.

Responsibilities

• Positioning & Messaging
  

• Define the brand and product story that differentiates AlterMe in the fitness and health-tech landscape.
  

• Develop compelling messaging frameworks for our DNA-based fitness plans, app experiences, and hardware.
  

• Deliver messaging and content that performs, increasing funnel performance and decreasing customer acquisition costs. 
  

• Lead go-to-market positioning for new features and product launches.
  

• Storytelling & Creative Direction
  

• Partner with creative and content teams to bring the AlterMe story to life across digital, video, and physical experiences.
  

• Translate scientific and technical concepts into simple, powerful, emotionally resonant communication.
  

• Ensure all marketing touchpoints reflect a cohesive and inspiring brand voice.
  

• Product Marketing & Packaging
  

• Oversee how AlterMe’s products are presented — including packaging, unboxing, and digital onboarding experiences.
  

• Craft the narrative and materials that communicate benefits clearly and persuasively to our target audience.
  

• Collaborate with Product and Growth teams to align messaging with customer insights and data.
  

• Market Insights & Competitive Strategy
  

• Conduct market research and competitive analysis to inform positioning and narrative direction.
  

• Stay ahead of cultural and industry trends that influence how people engage with wellness and personalization.
  

• Revenue Ownership
  

• Deliver e-commerce revenue growth, hitting aggressive acquisition and retention targets.
  

• Monitor and report on key marketing KPIs, CAC, ROAS, and LTV.
  

Requirements

• 8+ years in product marketing, brand strategy, or related consumer marketing roles.
  

• Proven ability to develop breakthrough product narratives and launch strategies that drive engagement and conversion.
  

• Experience with consumer brands, ideally in health, wellness, fitness, or tech.
  

• Deep understanding of how to communicate the emotional and functional benefits of a product.
  

• Strong collaboration skills — works seamlessly with creative, product, and growth teams.
  

• Exceptional writing and storytelling abilities.
  

• The ideal hire is based in the Salt Lake City metro area and can regularly work from the Lehi, UT office, but is considered remote for highly qualified candidates. 
  

Personal Traits

• Storyteller at heart – Loves translating complexity into clarity and inspiration.
  

• Creative Strategist – Understands both art and data; thrives where brand meets business.
  

• Mission-Driven – Passionate about helping people live healthier, more empowered lives.
  

• Collaborative Leader – Inspires teams while rolling up sleeves to get the work done.
  

Why AlterMe?

• Join one of Utah’s fastest-growing startups redefining personalized fitness and wellness.
  

• Shape the narrative of a brand that’s changing lives through science and technology.
  

• Collaborate with a smart, driven, and passionate team who love to win.