Director, Product Marketing

About Poshmark

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

About the Role

The Director of Product Marketing sits at the intersection of Product, Growth, Marketing, Merchandise Strategy, and Supply Partnerships. This role defines how Poshmark shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive product adoption, engagement, and growth across our two-sided marketplace.

You will build a deep understanding of our community to influence product strategy, ensure products solve real user problems, and clearly communicate their value across all touchpoints. This role is both highly strategic and hands-on, with significant cross-functional leadership.

Responsibilities

Product Narrative, Positioning, and Messaging

• Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.

• Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.

• Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.

GTM Strategy for Major Product Launches and Enhancements

Lead GTM strategy for major product launches and enhancements, including:

• Feature positioning and differentiation

• Target segmentation and audience prioritization

• Rollout plans, pilots, and experimentation frameworks

• Launch KPIs, adoption goals, and success measurement

• Partner closely with Product, Growth, Marketing, and Analytics to execute launches with impact

User and Market Insight

Build a deep, data-informed understanding of buyer and seller behavior, including:

• Seller motivations, barriers, and growth drivers

• Buyer discovery patterns and price sensitivity analysis

• Trust, loyalty, and retention drivers

• Category-specific drivers and behaviors

• Translate insights into product requirements, positioning strategies, and new programs that unlock growth.

Lifecycle & Engagement Marketing

• Activate new users into buyers and sellers

• Increase listings, conversion, and repeat purchase

• Improve long-term engagement and lifetime value (LTV)

• Build personalized, segmented journeys aligned to category interest, lifecycle stage, and price behavior

6-Month Accomplishments

Established a clear, unified product narrative

• Developed and socialized a core product messaging and positioning framework for buyers and sellers across key product areas

• Aligned cross-functional partners on who each product is for, what problem it solves, and why it matters

• Identified and addressed gaps or inconsistencies in existing messaging across in-product, lifecycle, and marketing channels

Built strong cross-functional operating cadence

• Established trusted working relationships with Product, Growth, Data Analytics, Marketing, and Merchandise Strategy leaders

• Defined clear GTM roles, responsibilities, and decision rights for major launches

• Introduced a repeatable GTM planning process for product launches and enhancements

Led 1–2 high-impact product launches or major enhancements

• Owned end-to-end GTM strategy, including positioning, audience targeting, rollout plans, and success metrics

• Partnered with Data to define adoption and engagement KPIs and early indicators of success

• Delivered post-launch insights and recommendations to influence iteration or expansion

Developed a strong understanding of buyer and seller behavior

• Synthesized qualitative and quantitative insights around seller motivations, buyer discovery behavior, trust drivers, and category dynamics

• Identified 2–3 high-leverage insights that influence product roadmap, messaging, or lifecycle strategy

• Established a clear point of view on key growth levers within the two-sided marketplace

12+ Month Accomplishments

Institutionalized product marketing excellence

• Embedded consistent product positioning and storytelling across in-product experiences, lifecycle marketing, and external channels

• Created durable frameworks, playbooks, and tooling that enable teams to scale launches and messaging efficiently

• Elevated product marketing as a strategic partner in roadmap planning and prioritization

Driven measurable adoption and engagement outcomes

• Demonstrated clear impact on product adoption, listings growth, conversion, repeat purchase, or LTV, tied to GTM and lifecycle strategies

• Improved launch performance through experimentation, segmentation, and iteration

• Partnered closely with Growth to optimize activation and engagement journeys for buyers and sellers

Influenced product strategy through user and market insight

• Regularly surfaced actionable insights that shape product investments and go-to-market decisions

• Helped identify new opportunities across categories, price tiers, or seller cohorts

• Strengthened Poshmark’s ability to build products that solve real community needs and scale marketplace liquidity

Built and led a high-performing product marketing function

• Attracted, developed, and retained top product marketing talent

• Set clear goals, expectations, and success metrics for the team

• Established Poshmark Product Marketing as a thought partner internally and a differentiator externally

Requirements

• 8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacity

• Proven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platform

• Demonstrated success influencing product direction through customer insight and data

• Strong ability to translate complex product and marketplace mechanics into clear, user-centric value propositions

• Deep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworks

• Comfort working with data and analytics to define success, measure impact, and inform decisions

• Exceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and Partnerships

• Ability to drive alignment and momentum across diverse stakeholders with competing priorities

• Executive-ready communication skills, both written and verbal

• Highly hands-on leader who can move seamlessly between strategy and execution

• Strong project management and prioritization skills in fast-moving environments

• Bias toward action, testing, and iteration

• Deep empathy for buyers and sellers and a passion for building community-centric products

• Comfort operating in ambiguity and evolving environments

• High ownership, curiosity, and growth mindset