Director of Product Marketing, Connected Vehicles

At this stage in our growth, we are seeking an experienced, dynamic product marketing leader to accelerate our expansion of our automotive business unit. In this role, you’ll develop and execute against short- and long-term go-to-market plans to accelerate revenue growth. You will lead product marketing for a rapidly growing business, owning all elements of our marketing strategy – sales enablement, AR/PR, demand generation, partner marketing – with a focus on developing compelling messaging, positioning and full-funnel sales and marketing enablement materials.

The successful candidate must have a passion for storytelling and content-creation to fuel the acquisition, engagement and retention of customers, and have great project management and collaborative skills. You’ll measure your performance against the success of growth-marketing strategies, as well as your ability to work effectively with others—from product management, engineering, sales, sales engineering, and marketing—to achieve measurable results.

Key Responsibilities

• Customer Research: Develop an encyclopedic knowledge of end customers and the operational nature of their businesses to build a deep, fact-based, and data-driven understanding of how both Aeris automotive offerings uniquely positions those end customers to win. Translate that knowledge into clear insights and digestible materials to inform outbound marketing and sales enablement.
• Sales, Marketing & Channel Enablement: Produce crisp, clear, scalable and compelling materials for business development and partner sales teams – to support full funnel marketing and sales activity. These will include buyer personas, customer stories, website updates, videos, pitch decks, website, and more.
• Joint Go-to-Market Strategy Development: Help to identify, investigate, and validate potential GTM partnerships and work with product, business development, sales and marketing to develop and execute partner marketing strategies.
• Demand Generation: Own the development and execution of demand generation campaigns, spanning digital marketing to high-profile events and conferences.
• AR/PR: Develop an integrated AR/PR plan driving strong alignment with key analysts and influencers and establishing Aeris as a thought leader in the automotive market.
• Presentations: Be a product spokesperson, both internally and externally. Explain Aeris vision, demo our offerings at events, and showcase the best of Aeris to our stakeholders and customers.

Basic Requirements

• Experienced B2B SaaS (or PaaS) product marketer with 10+ years of directly relevant experience and a strong understanding of enterprise technology sales cycles. Prior experience in IoT, mobility, cloud, analytics or a related field is desired.
• Resourceful, startup-savvy operator who is excited to bring products to market. The successful candidate must know how to start from scratch and iterate continuously in a complex environment without a set playbook. Startup experience is a must.
• World-class writer and storyteller capable of diving deep into products details and customer needs -- and crafting killer messaging at both 10,000 feet and the feature level.
• Visual thinker with an eye for compelling graphics that accelerate and anchor customer understanding, and generally for world-class visual design.
• Strong cross-functional project manager capable of engaging a wide variety of functions externally and internally – product, marketing, sales, business development, and customer success – to achieve alignment and drive results. Track record managing partner marketing programs with deep knowledge of operational details, project management process, and a willingness to get hands dirty.

Bonus Points for

• Prior experience in automotive industry
• Graphic design execution chops
• An MBA

Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may also be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to: relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.