Location: (hybrid) SF Bay Area, New York City, Miami
Employment Type: Full time
Department: Marketing
Reports to: CMO
Founded in 2023, Tensec is a well-funded global fintech that enables small and medium-sized businesses (SMBs) to enter global trade by giving them access to cross-border financial services that are user-friendly, efficient, and secure.
Tensec founders have driven startups from foundation to exit, built decacorns, and led global teams at companies such as PayPal, Rapyd, Credit Karma, Facebook/Meta, MercadoLibre Goldman Sachs, Visa, Mastercard, and American Express. We're putting together a world-class team to disrupt the $150 trillion cross-border b2b financial services industry by providing SMBs the financial strength to participate and win in the global economy.
Seeking Marketers Who Pursue Innovation — and Deliver Results.
At Tensec, we're reimagining cross-border financial services by making it faster and easier for businesses to move money globally. We're looking for a strategic, results-oriented Director of Product Marketing with experience in global B2B fintechs. You'll lead go-to-market strategy, define ICPs and messaging, design ABM programs, and develop content and enablement tools that drive growth across the globe.
This is a highly cross-functional leadership role—ideal for someone who's data-driven, thrives in ambiguity, and can move fluidly between strategy and execution. If you're passionate about building B2B products, crafting compelling stories, and driving measurable impact while leading a growing team, we'd love to meet you.
Proficiency in Spanish and/or Portuguese is a strong plus, as we expand our presence across Latin America and other global markets.
Strategic Leadership & Go-to-Market
Lead and scale the product marketing function, building and mentoring a high-performing team
Develop comprehensive go-to-market strategies for new products and market expansion
Partner with executive leadership to shape product strategy and market positioning
ABM Strategy & Lead Generation
Develop and execute ABM strategies targeting key fintech/payments decision-makers (CEOs, CFOs, CROs)
Collaborate with Sales, Product, and Demand Gen teams to personalize messaging for global trade companies, investment firms, and FX brokers
Plan and optimize multi-channel lead gen programs with strong emphasis on pipeline contribution and ROI
Market Research & Competitive Intelligence
Conduct executive interviews and surveys with fintech buyers to understand evolving needs and decision criteria
Perform competitive intelligence to guide product positioning within B2B payments and embedded finance
Content & Enablement
Create executive-level assets: pitch decks, case studies, solution briefs, and thought leadership content
Develop social media content strategy for LinkedIn and other platforms
Create press releases, byline articles, and blogs
Design sales enablement tools like battle cards, objection handling guides, and ROI calculators
Create B2B and B2B2B training materials for customers and partners
Marketing Operations & Cross-Functional Collaboration
Partner with Product, Customer Success, and Revenue teams for product launches and feedback loops
Collaborate with Sales, RevOps, and Demand Gen to optimize funnel conversion and maintain CRM/MAP accuracy
Support localization of content and campaigns in Portuguese and Spanish
5-10years of experience in product marketing, demand generation, or GTM strategy in B2B SaaS or fintech/payments, with 3+ years in leadership roles
Track record of launching successful ABM and lead generation campaigns with measurable business impact
Strong background in content creation and messaging for financial services industries
Experience with customer research, persona development, and competitive positioning
Exceptional written and verbal communication skills
Expert-level proficiency with HubSpot, WordPress, Marketo, Google Analytics, and social media platforms
English fluency; Portuguese and/or Spanish language skills are a plus
Experience marketing to fintech, digital banking, payments, or API-first platform stakeholders
Advanced knowledge of ABM platforms and marketing automation
Strong storytelling and data visualization skills
Experience building and scaling marketing teams in high-growth environments
Compensation & Benefits
Competitive salary + performance-based bonuses
Significant equity options
Comprehensive medical, dental, and vision plans
Mental health coverage
Professional development stipend
Paid time off (highly encouraged to use)
Tensec is a developmental organization committed to your professional growth, with investment in coaching, mentoring, and continuous learning opportunities.