Digital and Product Marketing Manager

Position Purpose

Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by developing and executing data-driven marketing strategies to drive growth in product lines, member engagement, and retention. This role oversees digital and product marketing efforts across channels, including SEO, SEM, paid media, email marketing, and website optimization, with a focus on improving user experience and conversion rates. Responsibilities include managing product launches, creating go-to-market strategies, and leading cross-functional implementation plans. The ideal candidate is a hands-on marketer with a performance-driven mindset, skilled in campaign planning, targeting, testing, and analysis. They are highly analytical, strategic, and creative, with a passion for engaging the entire team to deliver measurable results and optimize the digital marketing practice to enhance member service.

Essential Responsibilities

• Work closely with VP of Marketing to develop and execute data-driven marketing strategies to grow product lines of business and improve member engagement and retention rates. Business lines may include an assigned combination of: Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group and Business, and specific segments as outlined in the company strategy.
• Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities. 
• Manage launch of new products or enhancements and manage the cross-functional implementation of the plan.
• Develop go-to-market strategies for products, outline deployment timelines, and stay up to date on market and user trends.
• Lead, mentor, and develop a high-performing marketing activation team. Foster a culture of innovation, collaboration, and continuous improvement. 
• Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns and analyze performance to extract meaningful insights and optimization.
• Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels.
• Create marketing messages and campaigns, including writing creative briefs, designing structured tests and analyzing results iteratively. Coordinate changes to marketing disclosures, terms, etc. across marketing channels. 
• Drive Web Page Strategy - Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic product website and landing pages. Improving end-to-end conversion both online and on mobile.
• Collaborate with product teams to influence product strategy and roadmap development. Participate in idea exploration with team members to facilitate development of innovation.
• Track, analyze, and report on campaign and product performance using metrics like ROIs and KPIs to inform future strategies.

Necessary Qualifications and Requirements 

• Marketing or performance, ideally in a financial services business or similar.
• 2+ years management experience.
• 2-5 years of experience in SEM, SEO, and digital advertising.
• 2-5 years of hands-on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console.
• Adept with reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove and Microsoft Excel.
• Go to market experience in product development and new product release.
• Intermediate knowledge in paid search, social and display campaign strategies 
• Intermediate knowledge of Google AdWords and proficient in developing targeting strategies.
• Proven success of consumer journeys and sales funnel optimization improving both user experience and conversion success.
• Compute rates, ratios, and percentages.
• HTML/CSS & CMS experience a plus.
• Ability to quickly learn specialized software.
• Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. 
• Excellent customer service skills.
• Equivalent combination of education and experience may substitute for stated qualifications. 

Work Environment and Physical Requirements

• Office environment with moderate level of noise
• Frequent use of telephone, copier, computer, fax machine and other office machines
• Prolonged sitting or standing
• Frequent mental and visual concentration
• Minimal lifting of up to 25 pounds

The above statements are intended to describe the general nature and level of the work being performed in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.

Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.