Content Operations Manager, Product Marketing

Job Summary

Role Overview

We are seeking a systems-thinker with a passion for content creation and operational excellence to join our team as a Content Operations Manager. In this role, you'll build scalable processes and automation to enhance content workflows, ensuring seamless collaboration across creative, marketing, and operational teams.

By challenging the way we work, you will drive efficiency and innovation in content production. If you thrive in creating order out of complexity and are eager to succeed with a dynamic team, this opportunity is for you!

Our Commitment to Inclusion

At NetApp, we believe in fostering an inclusive environment where everyone feels they belong. We encourage candidates from diverse backgrounds to apply, emphasizing skills and potential over traditional backgrounds. We are committed to providing equal opportunities for growth and success, aligning with our core values of ownership, growth mindset, customer-centricity, belonging, and high performance.

Short Description

Core Values & Soft Skills

The ideal candidate embodies the following qualities:

• Nimble: Adaptable to shifting priorities and able to pivot quickly in a dynamic environment.
• Communicative: A clear and proactive communicator who ensures alignment across teams and stakeholders.
• Collaborative: A team player who fosters strong relationships across departments and external partners.
• Business Acumen: Understands the broader business context and aligns content operations with strategic objectives.
• Client-Service Mindset: Professional, responsive, and solutions-oriented in all interactions with internal and external stakeholders.

Job Requirements

Key Responsibilities

1. Resource & Project Management

• Oversee the creative project request process, ensuring creative and video briefs are prioritized, scoped, and resourced accurately.
• Manage the allocation of internal creative resources, contractors, and agency partners to proactively manage resource capacity and ensure timely delivery.
• Track project progress, identify and mitigate risks, and ensure on-time delivery of all initiatives with urgency.
• Manage project bids, Statements of Work (SOWs), and vendor invoicing to maintain budgetary control.
• Manage file organization to ensure all project source files and final assets are saved to the appropriate DAM repository. 

2. Cross-Functional Liaison

• Partner with the Sr. Manager Content Strategy to align high-impact projects with company objectives and marketing strategies.
• Serve as the primary link between creative teams and product marketing stakeholders.
• Communicate effectively to drive clarity, ensuring expectations are clearly understood and met.
• Facilitate regular check-ins and coach teams with actionable feedback to keep all parties aligned.

3. Operational Excellence

• Increase the volume and velocity of content production without sacrificing brand voice, accuracy or quality.
• Automate high volume production by implementing solutions to streamline content formatting, localization and distribution.
• Continuously evaluate, refine, and create workflows to improve process efficiency and scalability.

4. Quality & Innovation

• Implement quality control (QC) processes at scale for all deliverables, ensuring they meet brand and project standards.
• Gather performance metrics and contribute to reporting, providing actionable insights to improve future projects.
• Propose and implement process innovations, leveraging AI and automation to enhance content operations.

Qualifications & Technical Skills

• Production Expertise: Proven experience managing production workflows across design, photo, and video.
• System Mastery: Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager)
• AI Tool Proficiency: Hands-on experience using and operationalizing enterprise AI tools (such as ChatGPT, Jasper, Adobe Firefly, etc.) within content workflows.
• Process Design: Proven track recorded of transitioning large teams from traditional manual workflows to automated, technology-driven processes.
• Detail-Oriented: Exceptional attention to detail, ensuring accuracy and consistency across all projects.
• Problem-Solving: A proactive approach to identifying challenges and executing collective solutions.

Education

While a degree in a related field is advantageous, we value experience and skills over formal education.

Minimum of 8+ years in creative operations or project management in a creative agency, in house creative team or marketing function.