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Associate Product Marketing Manager

First Orion
4 days ago
Full-time
On-site
North Little Rock, Arkansas, United States
Product Marketing

We’re looking for a product marketer who wants to do more than execute—you’ll help define how our products are positioned, understood, and sold. 

 

This role is ideal for someone early in their career who already thinks strategically, is curious about customers, and wants real ownership over messaging and go-to-market outcomes. 

 

What you’ll be doing: 

  • Own messaging and positioning for key features, products, or use cases 

  • Partner closely with client success, account management and sales to improve pitch effectiveness, objection handling, and win rates 

  • Talk to customers and internal teams to uncover insights and translate them into clear, compelling narratives 

  • Support and lead go-to-market efforts for product launches or feature releases 

  • Develop sales enablement materials (e.g., battlecards, talk tracks, training) that are practical and usable 

  • Partner with internal teams to analyze results to identify what’s working—and what isn’t for sales enablement 

  • Conduct competitive and market analysis to inform positioning and differentiation 

  • Build and refine buyer personas and customer journeys based on real data and interactions 

  • Continuously improve messaging and GTM strategy based on customer, sales, and market feedback 

  • Facilitate cross-functional discussions (product, sales, marketing) to align on messaging, positioning, and go-to-market strategy 

  • Lead working sessions to define target audiences, value propositions, and launch plans 

  • Synthesize inputs from multiple stakeholders into clear decisions and actionable next steps 

  • Drive alignment across teams when priorities, messaging, or customer understanding are unclear 

 

What you’ll need: 

  • Bachelor’s Degree in a business field (Marketing, or Business) or related degree programs (e.g. Instructional design) and/or 2–5 years of experience in product marketing, product management, sales, customer success, growth, or a related field 

  • Proficient computer skills, Microsoft Office Suite with emphasis in PowerPoint, and Word 

  • Technical aptitude with a strong ability to translate product capabilities into customer value and business outcomes 

  • Familiarity with product marketing concepts such as positioning, go-to-market strategies, and sales enablement. 

  • Clear, concise writing and storytelling skills 

  • Demonstrated curiosity about customer experience gathering or using customer insights is a strong plus 

  • Structured thinking: able to break down ambiguous problems and propose thoughtful approaches 

  • Comfortable translating data into actionable insights 

  • Proven ownership mindset—has taken initiative and driven projects forward independently 

  • Ability to collaborate cross-functionally with product, sales, and marketing teams 

  • Self-motivated and able to manage multiple priorities in a fast-paced environment 

  • Strong facilitation and communication skills—able to guide discussions, ask the right questions, and drive clarity across cross-functional teams 

 

Bonus Points: 

  • Strong knowledge of product lifecycle management (PLM) tools or methodologies. 

  • Experience working closely with sales or customer-facing teams 

  • Background in telecom, SaaS, or technology products 

  • Familiarity with CRM tools (e.g., Salesforce, HubSpot) 

Company Benefits:

Balancing the work-life flow is key to health and happiness! That is why we offer one of the most competitive packages in our industry with open PTO, company paid holidays, Flex Fridays and flexible work arrangements. We strongly value the health and wellness of our teammates and through our state-of-the-art fitness center we’re helping our teammates reach their wellness goals while at work.  Add on generous health and dental/vision options, retirement plans, learning and development programs, career path frameworks, tuition reimbursement, company options and bonus potential you have many ways to take advantage of a comprehensive benefits package that means the most to you!

 

Learn More About First Orion:

First Orion helps businesses generate more revenue, increase efficiency, and improve the customer experience by empowering them to brand their phone calls with their name, logo and reason for calling. We are the market leader in branded communications technology, and a trusted partner to Fortune 500 companies and the largest U.S. mobile carriers.

 

Disclosure:

First Orion is an Affirmative Action and Equal Opportunity Employer. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Activities, duties, and responsibilities may change at any time with or without notice, based on the changing needs of our business.

 

This position is not eligible for employment-based immigration visa/status sponsorship. Employees are required to demonstrate proper work authorization as required by I-9 compliance. 

 

First Orion is interested in every qualified candidate who is eligible to work in the United States. First Orion’s immigration sponsorship policy is applied in a nondiscriminatory fashion regardless of race, gender, ethnic origin, or any other classification protected by law.