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Hybrid Product Marketing Manager

Los Angeles, CA
Salary: $100k - 120k per year + 10% Bonus
Reference: k3lProductMarketing3

Hybrid Product Marketing Manager

This position is responsible for overseeing high-level operational activities with product planning, developing new product features, and enhancing existing Company products to ensure all quality standards are met and timely execution within budget, work cross-functionally with the sales team and high-volume of vendors to bring new product and innovations to life as well as communicate organizational needs, provide guidance, support, and identify development needs for department staff.

Functions

Supervisory Responsibilities
  • Coordinate, monitor, and oversee the day-to-day workflow of staff in the department. Such as, setting goals for performance and deadlines in ways that comply with company’s plans and vision.
  • Manage the schedule of subordinates and support tasks during their time off.
  • Resolve issues and serve as a link between staff and upper management.
  • Manage hiring needs with management and train new staff.
  • Facilitate Meetings; confirm the progress of the project and give work instructions.
  • Conduct performance evaluations that are timely and constructive.
  • Handles discipline of employees in accordance with company and department policy.
Duties/Responsibilities
  • Research and monitor industry developments and identify potential new products opportunities.
  • Develop clear, compelling value-based product positioning and messaging that differentiates new products from others in the market.
  • Develop and maintain communication with suppliers and vendor partners to source and approve materials at competitive prices seeking continuous improvement while maintaining company standards of quality.
  • Create product timeline and oversee the project’s successful execution/launch and beta testing.
  • Manage and conduct detailed checks of product development throughout the product development lifecycle.
  • Review product mockups and color guide creation and design of new products.
  • Ensure project/department milestones/goals are met and adhering to approved budgets.
  • Provide frequent communication and coordination regarding project updates, issues, and other pertinent topics with manager and appropriate parties.
  • Ensure regulatory and product liability requirements are met for all products.
  • Create product content such as pitch decks, one pagers and case studies.
  • Develop cost and pricing strategies to achieve corporate profit and margin goals.
  • Serve as the support contact for assigned product lines for customers and sales personnel.
  • Utilize basic knowledge of design software tools such as Adobe Illustrator whenever possible to support with various aspects of design production.
EDUCATION & EXPERIENCE REQUIREMENTS & QUALIFICATION:
  • Bachelor’s degree in food science technology or equivalent from four-year college or university.
  • Knowledge of consumer product development in related industry.
  • Proven experience in supervisory or leadership role.
  • Familiar with product specifications and willing to learn Morinaga America products.
  • Familiar with designing packages selecting materials in food industry while making sure regulations and product liabilities are met.
  • Follow the latest trend in industry for future products.

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.

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