Global Product Marketing Manager for Enterprise Imaging for Radiology, USA-based

Remote (Remte, Saldus, Latvia)

Agfa HealthCare, is a division of the Agfa-Gevaert Group which is headquartered in Mortsel, Belgium and traded on Euronext Brussels (AGFB).

At Agfa HealthCare, we support healthcare professionals across the globe to transform the delivery of care. Our focus is 100% on providing best-of-suite Imaging IT software solutions that enable secure, effective and sustainable imaging data management.

From product development to implementation, our unified Enterprise Imaging Platform is purpose-built to reduce complexity, improve productivity and deliver clinical value. We use our proven track record as an innovator, our in-depth medical knowledge and our strategic guidance to help healthcare providers achieve their clinical, operational and business strategies.

Global Product Marketing Manager for Enterprise Imaging for Radiology, USA-based

An organization grows by delivering products and services that meet customer needs. We are looking for an experienced product marketer that thrives on the ability to create and market cutting edge solutions for customers.

The Global Product Marketing Manager for Enterprise Imaging for Radiology, is responsible for all upstream and downstream marketing activities to achieve the Agfa HealthCare strategic, business, customer satisfaction & success goals across the globe for our Enterprise Imaging for Radiology solution.

He/she is responsible for owning the end-to-end marketing strategy and tactics of Enterprise Imaging for the radiology segment and is expected to be the expert in how to target the respective buyer personas. This critical role is responsible for thinking about the bigger picture, how Agfa HealthCare plays today and in future in that segment, and therefore determines why, how, and when Agfa must bring innovations, enhancements, features and/or products. He/she must be able to transfer that knowledge to the product development team for effective and comprehensive planning and execution of the release cycle. As part of an engaged and focused extended product marketing team he/she liaises with the remainder of the team and crafts effective global go-to-market strategies.

This role is highly cross-functional, working with leaders from across the organization to identify opportunities, conceive offerings, and articulate compelling value propositions.

He/she works in sync with the Director Global Product Marketing who masters the company processes related to market requirements, packaging & pricing and product releases & launch, and consult with the Chief Medical Officer on clinical related innovation and advanced features and functionalities.

MAJOR ACCOUNTABILITIES

Understand customer, buyer and personas needs, market trends and the competitive landscape in radiology imaging.
Oversee and provide direction for customer segmentation and targeting in order to define the market opportunities for the Enterprise Imaging for radiology portfolio and partner with product marketing, product management leaders and local field marketing to issue market requirements for our current portfolio and build business cases for expanding our portfolio or entering new segments or new domains.
Provide direction for the creation and socialization of the following product-level documents related to radiology along with Enterprise Imaging: market requirements, go-to-market plan, revenue enablement plan, launch plan, solution handbook
Oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the buying audience, providing source messaging documents for use by downstream marketing functions such as campaign, demand generation, and content teams
Develop the competitive positioning for the product portfolio
Partner with product and sales leaders to plan routes to market and collaborate with enablement and/or local operations to produce revenue enablement plans for the product portfolio
Oversee the radiology product portfolio launch strategy and launch planning, collaborate with product management and portfolio launch marketing leader; ensure launches are integrated with campaigns
Establish strategies to drive retention, upsell and cross-sell for the product portfolio, and partner with local field marketing
Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as the company representative
Be a visible and active member of the Radiology IT customer community through thought leadership papers and blogs, speaking at major trade shows, activity on social media, etc.
Provide input into the process for developing customer references, testimonials and case studies
Determine customer product satisfaction and loyalty; help improve customer satisfaction and improve KLAS ranking in radiology
Monitor and report on the business performance (funnel, order intake, revenue recognition and margins) of the product portfolio as well as the readiness of sales and ultimately the adoption by customers.

JOB PROFILE

Education

RT Certification or five-year degree with clinical and industry experience in Radiology is required.
An MBA degree is preferred.

Experience

Minimum of 10 years in the Imaging IT industry and specifically in radiology

Specific skills

Soft Skills

Customer-focused, empathetic to customers, buyers, users, and sales resources
Strong business acumen
Cross-functional excellence
Thought leadership presence, strong storytelling and clear communication, verbal and oral
A strong focus on accountability, goal oriented
A get-it-done attitude
Organized, efficient with time management

Hard Skills

Market, competitor, and product expertise
Market requirements & business cases
Positioning, messaging, and storytelling
Know your customer & personas
Go-to-market planning and execution
Program/project management
Sales force and marketing automation tools
Making data-driven decisions

We offer a rewarding career in a field that impacts lives, the opportunity to work with a talented and committed team of individuals, training and career development programs, and a competitive compensation and benefits package. If you want to be part of this experience, we'll take you there!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment application process, please contact agfahealthcarehrna@agfa.com.

At Agfa HealthCare, we are passionate about creating an inclusive workplace that promotes diversity of Age, Gender, Gender Identity or expression, Race, Sexual Orientation, Physical Ability, Ethnicity, or any other aspect that makes someone unique. The differences among us are our strengths. We are committed to promoting a diverse, equal and inclusive workplace that fully represents the different cultures, viewpoints and backgrounds of our global organization and the world we live in.

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