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Director Product Marketing

New York, NY

We create a safe space for communities to thrive.

OpenWeb is on a mission to improve the quality of conversations online — and build an internet where content creators of every kind are empowered to truly own their audience relationships & thrive independently.

We build technologies rooted in healthy conversations, transparent first-party data relationships, and mutual economic prosperity for all stakeholders. Wherever there is a content creator to empower, a conversation to protect, or a community to host — OpenWeb will be there.

Today, OpenWeb partners with more than 1,000 top-tier publishers (including The New York Times, Wall Street Journal, Yahoo, HuffPost, Fox, Hearst, Refinery 29, and more) and hosts over 115 million active users across the internet every month

Founded in 2015, OpenWeb has over 250 employees across New York City, Tel Aviv, London, Paris, San Diego, and Canada. We are backed by top-tier investors such as Insight Partners, Georgian, Entrée Capital, The New York Times, Samsung Next, Dentsu, and others.

Together, we empower individuals to think boldly and make a difference for a better world. We’re driving innovations that naturally bring people together and foster healthy online discussions. It starts with us. Are you in?


About the role:

Reporting to the VP Product Marketing, the Product Marketing Director is responsible for developing go-to-market strategy and execution, and creating positioning, packaging and messaging for new product solutions. You will drive the cross-functional product commercialization process, working closely with Product, Sales, Success and the larger Marketing team. This role offers the opportunity to make a major impact in the company, the digital publishing industry, and the world; and to lead a wide variety of programs and initiatives. 


What you’ll do:

  • Market Research - Through primary and secondary research, develop in-depth knowledge of our market, buyer personas, competitors and partners. Educate the company on market requirements, trends and competitor capabilities.
  • Positioning & Messaging - Become an expert on our products and their unique value to customers. Develop competitive differentiation, persuasive messaging, and impactful storytelling around our capabilities and solutions.
  • GTM Strategy - Define and own go-to-market strategy; collaborate with the rest of the marketing team to develop integrated marketing plans; launch new products to the market; and measure success.
  • Collateral - Create compelling materials such as slide decks, case studies, product explainers, one-pagers, and videos, collaborating with product owners, stakeholders and designers.
  • Sales & Success Enablement - Build materials and train Sales and Success teams to help drive new customer acquisition and product adoption, and for key product launches.
  • Specialize in either our Publisher or demand-side (SSP) businesses.
  • Collaborate with the rest of the Marketing team to execute and/or participate in webinars and virtual and in-person events.
  • Team Development - As the company grows, hire top talent and manage a team of experts to scale product marketing capabilities.

What you’ll bring:

  • 5+ years of product marketing experience at a B2B2C ad tech company, brand, publisher and/or social platform
  • Deep understanding of the digital publishing and ad tech spaces, and the importance of audience data for personalization and optimization
  • Experience building, executing and measuring product launch go-to-market plans
  • Superb verbal and written communication and presentation skills
  • Strategic thinker
  • Strong analytical skills, ability to work with metrics, and a data-driven mindset
  • Ability to influence and motivate colleagues across cross-functional teams
  • Accustomed to the fast-paced environment of a growing tech unicorn 
  • Prior experience in stakeholder roles such as Sales and Success is a plus but not required
  • Independent leader and team collaborator
  • Willingness to travel as needed, mostly within the US, potentially also EMEA
  • Master multitasker and able to quickly adapt in a changing environment
  • BA/BS degree preferred, MBA or advanced degree a plus

What You'll Get:

The compensation package for the Product Marketing Director role includes an annual salary ranging between $180,000- $240,000 OTE (based on candidates' experience and skill set). Additionally, this role is eligible for equity, and benefits, including:

  • 100% subsidized Premium health benefits, including comprehensive vision, medical, and dental through Aetna.
  • 401k + matching up to 4%.
  • Uncapped PTO policy!
  • Beautiful office in SoHo, NYC with a flexible work from office policy
  • Phone reimbursement  
  • Telehealth plan with 24/7 access to a dedicated team of physical and mental healthcare providers.
  • Company-sponsored Life and Accidental insurance.
  • Team events, holiday parties, and outings
  • Career growth & ownership
  • Amazing coworkers!

The OpenWeb Culture:

We offer a dynamic and unconventional work environment that spans from NYC to Tel Aviv, bringing together a diverse group of world-class and high-caliber techies, wordsmiths, entrepreneurs, and creative thinkers. We empower every individual across our global team to be a catalyst for change and strive to create a work environment where you can have the utmost autonomy over your role and projects from start to finish. If you want to join an innovative tech company where you can challenge yourself, have the freedom to own your work, and make a lasting impact, then you have a spot within our growing community!

OpenWeb is committed to building diverse teams and upholding an equal employment workplace free from discrimination. We hire amazing individuals regardless of race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.

Apply today to build your skills with us as you build a better web for everyone.

We care about your privacy. Please take a moment to review OpenWeb’s Privacy Practices.

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