Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Senior Director of Product Marketing will drive the Adobe Experience Manager (AEM) enterprise business strategy. This includes ownership of our *add in details here*, as well as end-to-end business performance responsibility.
This is a highly visible role that will lead a high-impact product marketing team responsible for owning and delivering compelling enterprise messaging, use cases, personas, offers, pricing, sales plays, go-to-market strategy, and more. We are looking for a hardworking leader with the ability to influence across the organization, partner with cross-functional teams, encourage the team and deliver results. This role requires an experienced leader with exceptional product marketing and GTM strategy skills, and a solid understanding of business strategy and services marketing.
What You’ll Do
- Developing the long-term enterprise business strategy for AEM
- Driving and directing a team of highly motivated, hard-working product marketers
- Defining pricing and packaging, as well as marketing programs to drive demand
- Evangelizing AEM through thought leadership in the market, including public speaking and by-line articles in partnership with marketing and communications
- Working cross-functionally with product management, corporate marketing, sales, customer success and our engagement/retention teams to align product priorities and goals
- Developing a keen understanding of our customers and market and representing the voice of the customer to corporate marketing and product teams to ensure a consistent, relevant customer experience.
- Driving end-to-end performance results, including quarterly revenue and user adoption targets
- Identifying insights based on customer engagement and analytics, and defining strategic priorities and requirements to deliver business results
- Acting as a change agent; guiding and mentoring the team
What You Need To Succeed
- Minimum 15+ years in enterprise product marketing, ideally in the SAAS space
- Strong leadership and people management skills
- Excellent written and verbal skills - can work cross-functionally across sales, marketing, business development and product management teams
- Track record of delivering effective marketing programs and messaging that demonstrate original thinking
- Able to distill complex ideas into powerful, relevant sales and customer-facing messaging
- Data-driven marketer who uses key business insights to drive decision making
- Hard worker, sense of humor and a self-starter
- BS/BA in Business, Marketing, Communications, or equivalent required, MBA preferred
When you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we create and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. Take a peek into Adobe life in this video .
Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.
If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,600 -- $287,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.