About Reprise
Reprise empowers enterprise sales and marketing teams to build personalized, interactive demos that lead to greater conversions, shorter sales cycles and more revenue.
For sales and marketing leaders who strive to expertly showcase their products, Reprise is the only enterprise-class demo creation platform that fully integrates live demos, guided demos and product tours to seamlessly show the value of your product at every phase of the buyer's journey.
Launched in 2020, Reprise has been recognized as a leader in G2's winter 2023 report of best Mid-Market Content Experience Platforms. Backed by ICONIQ Growth, Bain Capital Ventures, Accomplice VC, and Glasswing Ventures, Reprise is changing how companies deliver demos.
We value smarts, diversity, and drive. Smarts because we need people that can learn quickly. Diversity because it makes all of our decision-making better. And drive because we are fundamentally operators -- our bias is to get things done. Our foundational principles are such that we believe we have an obligation to conduct our business in a way that advances social good.
Even if you do not meet 100% of the qualifications listed below, please consider applying anyway. We will consider candidates that do not meet all of the listed requirements.
About This Role
As the Director of Product Marketing you are responsible for establishing product positioning and messaging, use cases and corresponding content that illustrate product differentiation and drive demand and consumption of Reprise demo creation offerings. You’ll constantly be collaborating with the Leadership, Product, Marketing and Sales teams to implement and execute a successful product go-to-market (GTM) plan and roadmap strategy and produce the essential content required to activate internal and external audiences. You'll be an expert on our product, our customers, the market and competitive landscape.
You’ll be particularly focused on partnering with members of the Marketing team to ensure a successful integrated marketing approach and you’ll work across our Sales and Customer Success teams to meet and exceed revenue and customer goals.
In This Role, You Can Expect To
- Strategize on, lead, and execute product marketing efforts including: creation of product positioning, messaging, GTM strategy and customer/market intelligence
- Develop a deep understanding of the portfolio of offerings, features, use cases, audiences and the markets in which we compete
- Constantly collaborate with the Product team to understand and articulate the roadmap, communicate and enable the Sales and Customer Success teams on the value proposition of the offering and features (messaging, key benefits, buyer personas, competitor battle cards, etc.)
- Partner with Marketing and Sales teams to understand the sales process, opportunities and challenges and deliver content to support growth, including: messaging, competitive positioning, use cases, demos, web content and blogs
- Identify opportunities to expose the Reprise offerings in a transparent and value-led way to generate awareness and convert leads
- Analyze internal product and customer data; conduct and share regular assessments on competitive landscape, conduct interviews with our customers and prospects, influence the product roadmap and sales strategy
- Communicate all of the above through internal enablement and external communications that support demand generation, customer expansion and renewal efforts
- Lead other product marketers to achieve success as the team grows
Required Skills
- Passion for working in a dynamic, high-growth environment
- 7+ years of product marketing experience in B2B SaaS market with proven leadership experience
- Growth hacking skills to constantly understand buyer needs, identify opportunities to showcase differentiation, rapidly build demos to illustrate solutions, simplicity and impact
- Customer-first focus to present solutions, create content and educate buyers
- Exceptional written and verbal communication skills with both internal teams and especially with prospects and customers. You've had experience with and excel at writing blog posts, customer presentations, launch communications, use cases, etc.
- Experience developing and implementing go-to-market programs for a growing B2B SaaS company
- Experience contributing to and leading customer research, analyst outreach, positioning, segmentation, and messaging of new and existing products into market
- Experience as a team lead or manager
- Adaptability to work and excel in an early stage startup. Our processes change week over week, so does the product. Does that excite you or stress you out?
- A continuous improvement mindset that understands things are constantly changing, and is passionate about helping them change for the better. We are entrusting you to see that. If something is not working, you fix it. If you can't fix it, tell someone who can.
- Raw wattage to think and learn quickly in a fast-paced startup environment
Benefits
- A competitive salary for the market
- Open vacation policy
- Health, Vision, Dental Insurance Options, FSA/HSA Options
- Maternity and Paternity leavea
- 401(k)
- Long and short term disability
- The ability to work anywhere in the US - we are a 100% remote company (even prior to COVID)
- Joining an experienced, multiple-previous-startups crew
At Reprise we believe that startups have the responsibility to progress equity in the workplace and beyond. We are not just committed to, but passionate about building a diverse and inclusive work environment. Every candidate seeking to join Reprise is provided an equal opportunity for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, citizenship, disability, gender identity, or Veteran status.