Director of Product Marketing, Innovation

Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.

The Director of Product Marketing - Innovation will be responsible for establishing Mailchimp’s cross-functional innovation capability to identify future product opportunities and drive the long-term success of Mailchimp + Quickbooks growth platform in the global market. You will lead a small team and take ownership of long-term strategies to introduce new revenue opportunities into the Mailchimp and Mailchimp + Quickbooks portfolios, spanning market & opportunity sizing, business cases, establishing product-market fit and GTM strategy.

Activities will include: Market sizing and opportunity analysis, conducting market and customer research, developing business cases for new solutions, creating product/solution positioning and messaging, creating customer-relevant solutions bundles, developing merchandising strategies, pricing and promotions, developing and executing internal and external launch plans, and creating demand generation plans to acquire, grow and keep customers. The successful candidate will work closely with all other marketing functions, corporate development, business operations, finance and product management to identify new revenue opportunities based on emerging and unmet customer needs, and define go-to-market strategies that will accelerate growth globally.

What You'll Do Here

• Contribute to the 1-3 year marketing strategy and plan for Mailchimp’s product offerings and the Mailchimp + Quickbooks Integration offerings, including strategic choices on where to play and how to win
• Work with the product management team to uncover new markets and use cases, define new offers and influence roadmap decisions; Validate hypotheses through customer insights, data analysis, and testing
• Develop a deep understanding of market opportunities, customer segments, competitors, and offerings, leveraging qualitative, quantitative research and rapid experimentation, to develop the business case, targeting strategy, and value proposition for new products, services, and business models
• Drive current and future market and positioning opportunities, including new features, offerings, line up revisions, and business models.
• Create and oversee the execution of go-to-market strategies
• Partner with a cross-functional team to support all of the above including webinars, in-app messaging, events, guides, product videos, customer success stories, PR, blog posts, and more
• Lead and manage a small team of product marketers in support of these responsibilities

We'd Love To Hear From You If

• You have 10+ yrs experience in B2SMB or B2C product marketing in the Martech, SaaS, cloud or mobile technology industries
• You’re a creative thinker with a passion for solving Small Business problems and experience crafting, launching, and marketing new small business products or services.
• You have a proven ability to create go-to-market strategies and compelling messaging for multiple customer segments
• You have the ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
• You are technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
• You're an avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
• You have strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively
• You have strong creative, problem solving and strategic thinking abilities
• You've demonstrated an ability to organize and prioritize work to drive results on-time and with high quality
• You have exceptional critical thinking, analytical and quantitative skills
• You have proven experience leading and managing teams

At Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!

Mailchimp is an all-in-one marketing platform for growing businesses. Mailchimp empowers millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place.

Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees. Through Intuit, we offer employees competitive compensation, best in class perks and benefits . We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. Find Mailchimp on social .

Vaccination Policy: We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Mailchimp/Intuit that necessitates coming onsite and/or in-person business activity. Qualified applicants who wold like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact talentacquisition@intuit.com .

Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions .