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Competitive and Marketplace Intelligence Associate – Future Intelligence Center of Excellence

Minneapolis, MN


Play a role in developing General Mills’ Competitive and Marketplace Intelligence capabilities. Our team is constantly monitoring competitive activity through investment dollars, patent activity, management changes, M&A, analyst reports and more to anticipate the impact to our business. As a Competitive and Marketplace Intelligence Associate you will guide the enterprise toward differential growth by anticipating competitive threats, shifts in consumer behavior and marketplace dynamics.

This role offers a breadth of experiences.

  • You will improve your business acumen by working across segments, and categories.
  • You will get exposure to leaders across levels.
  • You will gain experience interpreting and applying learning from a wide range of qualitative and quantitative sources.
  • You will collaborate with Corporate Strategy and Disruptive Growth teams.
  • Additionally, you will gain insight into the GMI enterprise planning and M&A processes.

We are evolving our Competitive Intelligence program and taking on new challenges in the organization

Key Accountabilities

  • Scan external environment for shifts in competitors’ strategies and tactics
  • Lead Competitive Intelligence activation sessions for Segments and Operating Units
  • Partner with Corporate Strategy to evaluate potential acquisition targets
  • Build relationships across Strategy and Growth teams and support GMI’s strategic planning process
  • Create War Gaming best practices
  • Manage Competitive Intelligence Knowledge Zone
  • Respond to ad hoc requests from Strategy and Growth teams

Required Qualifications

  • Bachelor’s degree in Market Research, Marketing, Statistics, Economics, or other related field
  • Ability to influence across levels. Excellent communication skills
  • Comfortable with fast-paced and agile work environment
  • Ability to synthesize data sources and inputs to create a compelling story
  • Willing to learn and leverage new tools

Preferred Qualifications

  • MBA or Masters degree in related field
  • Experience drawing insight from a variety of data sources to inform marketing and consumer strategy and decision-making.
  • Basic understanding of Syndicated or GMI custom point of sale data
  • 2-3 years Answers on Demand experience
  • Creating actionable and proven business implications
  • Experience preparing strategic assessments of key competitors or market segments

Salary Range

The salary range for this position is $66700.00 - $111300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

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