Zendesk

Job Description

What you'll be doing

At Zendesk, we’re committed to building software that fosters better customer and employee experiences. As we extend our mission into the employee realm, we are actively seeking a Product Marketing Manager with proven success in targeting HR or IT buyers. This role will be integral to our rapidly growing Employee Experience (EX) business, charged with developing innovative approaches to improve engagement and adoption!

Reporting directly to the Sr. Director of Product Marketing, this position is ideal for a candidate ready to harness deep market insight and strategic vision to elevate our product offerings within the EX category.

• Define and articulate the Employee Experience product value propositions, tailored specifically for HR and IT buyers across various industry verticals.
• Serve as a go-to-market strategist, driving product launches and marketing initiatives that resonate with decision-makers.
• Collaborate with Product Management to integrate customer insights into product development tailored to buyer needs.
• Design and drive targeted marketing campaigns in collaboration with Corporate Marketing and Demand Generation teams.
• Develop engaging and persuasive marketing content, including thought leadership pieces, case studies, and sales materials.
• Analyze market trends and competitor dynamics to advise strategic decisions and product positioning.
• Leverage customer testimonials and success metrics to build credibility and demonstrate the value of our EX solutions.
• Influence cross-functional teams to ensure alignment and cohesive go-to-market execution.

What You Bring To The Role

• Proven experience in product marketing with a focus on HR or IT buyers in the B2B SaaS or technology sectors.
• A track record of successful go-to-market strategy development and execution for technology products or services.
• Strong analytical and problem-solving skills, with an ability to translate market data into actionable insights.
• Ability to effectively collaborate with cross-functional teams, including Sales, Product Management, and Marketing Communications.
• Outstanding storytelling and content creation skills, with a curiosity about simplifying sophisticated topics for various audiences.
• Comfortable working in a fast-paced, dynamic environment, running multiple projects simultaneously.
• Excellent communication and presentation skills, with the capability to engage and influence senior-level team members.
• Passion for driving innovation and a customer-centric approach for internal service teams.
• Travel Requirement: Ability to travel internationally up to 10% of the time.

Basic Qualifications

• 5+ years of experience in product marketing or consulting
• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• Proficiency marketing strategies, messaging development, and strategic frameworks.

Preferred Qualifications

• Advanced degree (MBA or equivalent)
• Experience in HR technology, workforce management solutions, or IT service platforms.
• Proven track record to conduct and apply market research and customer feedback.
• Previous experience with pricing strategies, product packaging, and sales enablement for SaaS products.

Where We Work

Fully Flexible: In this role, you’ll work primarily remotely with the support of a dynamic and caring team. At Zendesk, we provide digital-first flexibility, equipping you with the tools and experiences needed to stay connected, even when apart. While we are digital first, we value in-person interactions for collaboration, learning, and celebration. With the ability to utilize Zendesk workspaces, offices, or flexible office spaces, we ensure our team can come together as needed. Our digital-first approach empowers you to build a work-life balance that suits you while maintaining the connectivity and community that help us thrive at Zendesk.

The US annualized base salary range for this position is $119,000.00-$179,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The Intelligent Heart Of Customer Experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.