Associate Product Marketing Manager

Job Overview The Associate Product Marketing Manager provides content development and campaign execution support as a member of the Learning A-Z Product Marketing team. This person will support the growth of Learning A-Z products by assisting Product Marketers with the positioning of products within the Learning A-Z portfolio and then echoing and amplifying that positioning through the design and execution of high-impact collateral and multi-channel campaigns. This role requires a highly motivated, self-starter with an excellent understanding of how to convert product features and positioning information into engaging content to draw the interest and attention of key audiences within the U.S. K-5 education space. Job Responsibilities:

• Develops a solid understanding of the Learning A-Z product portfolio including product functionality, features, target audience, use cases, and value proposition
• Develops a strong understanding of the U.S. K-5 education space, including key roles and personas that regularly engage with Learning A-Z products
• Establishes tight alignment with the product marketing managers and product managers, ensuring all efforts work cohesively to achieve common goals
• Effectively translates marketing campaign goals, source materials, and messaging frameworks into high impact collateral and content in support of overall campaign strategy
• Meets a consistent threshold of on-time delivery for all work-product
• Builds a dedicated relationship with in-house Creative, Customer, and ABM marketing teams to help ensure that work moves through the development pipeline in an efficient manner
• Reviews campaign performance metrics and other available marketing intelligence to establish a cycle of continuous improvement

Job Requirements:

• A 4 year degree in marketing, communication or related experience is strongly desired.
• 1-3 years of experience in product marketing and/or K-5 education is preferred.
• Solid understanding of the education space (K-5 literacy a plus)
• Self-starter, owner, driver
• Strong organizational and project management skills
• Demonstrated ability to develop and write effective marketing content for use in various channels (email, social media, digital advertising, etc.)
• Proven ability to juggle multiple projects while maintaining a clear sense of priorities.
• Clear understanding of how to leverage a variety of marketing channels (i.e. email, web) to help engage and enable customers post-purchase.

Why Work With Us? When you work with Learning A-Z, you’ll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today’s world. We’ve been awarded numerous accolades from a wide variety of edtech organizations. Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1/5 of public students in the United States. To learn more about our organization and the exciting work we do, visit www.learninga-z.com . An Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.